The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list
Agency: DDB / Paris
Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE
Agency: Fallon London / London
Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic
Agency: Jeh United Co. Ltd. / Bangkok
Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands
Agency: M & C Saatchi / Sydney
Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic
Agency: Saatchi & Saatchi New York / New York
Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out
Agency: Sonny / London
Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Top Chef
Agency: @radical.media / New York
Client: WSIB Category: Public Service/Political Television / Single
NO SUCH THING
Agency: Abbott Mead Vickers BBDO / London
Client: FOCUS 12 Category: Public Service/Political Television / Single
Actor Interview
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Television / Single
It's not too late
Agency: DDB / Paris
Client: Greenpeace Category: Public Service/Political Television / Single
Birthday Cards
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Cure for Life Foundation Category: Public Service/Political Television / Single
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Public Service/Political Television / Single
Big Bus
Agency: Kitchen Leo Burnett / Oslo
Client: Oslo Public Transport Category: Public Service/Political Television / Single
Race
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Single
I wanna go
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political Television / Single
Dots
Agency: McCann Erickson Brazil / Sao Paulo
Client: Dorina Nowill Foundation For The Blind Category: Public Service/Political Television / Single
Mute
Agency: Ogilvy Portugal / Lisboa
Client: MTV Category: Public Service/Political Television / Single
Paper
Agency: Rethink / Vancouver
Client: YWCA Category: Public Service/Political Television / Single
Autopilots
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Television / Single
The Office
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: Special Olympics Category: Public Service/Political Television / Single
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Orange/ Melon/ Onion/ Soybean/ Cockle
Agency: BBDO / Bangkok
Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign
Agency: BBDO / Singapore
Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Merit Award
Agency:
ANR BBDO / Stockholm
Client:
Folksam
Title:
Boardroom
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08351T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08353T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08354T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08355T
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Dude
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08356T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Bluemotion
Title:
Bags
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08357T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Bouygues Télécom
Title:
Creation of the list
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08358T
Award:
2008 Advertising Merit Award
Agency:
Fallon London / London
Client:
SKODA FABIA
Title:
CAKE
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08359T
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Bicycle
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08360T
Award:
2008 Advertising Merit Award
Agency:
Jeh United Co. Ltd. / Bangkok
Client:
sylvania
Title:
Picnic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08361T
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Dream
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08362T
Award:
2008 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Herringbone
Title:
Henri's Hands
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08363T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08364T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Collision
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08365T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
THE BARBECUE PLAZA CO.,LTD.
Title:
Ex-girlfriend
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08366T
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
JC Penney
Title:
Magic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08367T
Award:
2008 Advertising Merit Award
Agency:
Sonny / London
Client:
Carling
Title:
Out
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08368T
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
Jamaica
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08369T
Award:
2008 Advertising Merit Award
Agency:
TM Advertising / Dallas
Client:
Nationwide Insurance
Title:
Rollin' VIP
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08370T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
Airport
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08371T
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
WSIB
Title:
Top Chef
Category:
Public Service/Political Television / Single
Annual ID:
08312T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
FOCUS 12
Title:
NO SUCH THING
Category:
Public Service/Political Television / Single
Annual ID:
08313T
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Annual ID:
08314T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Greenpeace
Title:
It's not too late
Category:
Public Service/Political Television / Single
Annual ID:
08315T
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Cure for Life Foundation
Title:
Birthday Cards
Category:
Public Service/Political Television / Single
Annual ID:
08316T
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Public Service/Political Television / Single
Annual ID:
08317T
Award:
2008 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Oslo Public Transport
Title:
Big Bus
Category:
Public Service/Political Television / Single
Annual ID:
08318T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Race
Category:
Public Service/Political Television / Single
Annual ID:
08319T
Award:
2008 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
I wanna go
Category:
Public Service/Political Television / Single
Annual ID:
08320T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Dorina Nowill Foundation For The Blind
Title:
Dots
Category:
Public Service/Political Television / Single
Annual ID:
08321T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Portugal / Lisboa
Client:
MTV
Title:
Mute
Category:
Public Service/Political Television / Single
Annual ID:
08322T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
YWCA
Title:
Paper
Category:
Public Service/Political Television / Single
Annual ID:
08323T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Autopilots
Category:
Public Service/Political Television / Single
Annual ID:
08324T
Award:
2008 Advertising Merit Award
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
Special Olympics
Title:
The Office
Category:
Public Service/Political Television / Single
Annual ID:
08325T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08109A
Award:
2008 Advertising Merit Award
Agency:
Batey Singapore / Singapore
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08110A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08111A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08112A
Award:
2008 Advertising Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08113A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08114A
Award:
2008 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08115A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08116A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08117A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08118A
Award:
2008 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
PST Travel Services
Title:
Forget About Work
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08119A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08120A
Award:
2008 Advertising Merit Award
Agency:
TBWA\China / Shanghai
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08121A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail & Guardian
Title:
Real News
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08122A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
ZIPLOC
Title:
Orange/ Melon/ Onion/ Soybean/ Cockle
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08220A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Dulux
Title:
ICI Dulux Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08221A