The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Gunshot
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Single
EZ Mabel
Agency: Red Deluxe / Memphis
Client: Scripps/Yahoo! HotJobs Category: Consumer Radio / Single
Margaret Thatcher
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: La Perle Category: Consumer Radio / Single
Little Radish
Agency: Y&R Germany / Frankfurt am Main
Client: Ed Wuesthof Dreizackwerk (Kitchen knives) Category: Consumer Radio / Single
Brushing
Agency: Y&R Malaysia / Kuala Lumpur
Client: Colgate-Palmolive Marketing Sdn Bhd Category: Consumer Radio / Single
Charlie
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Duracell Category: Collateral / Posters - Single
The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral / Posters - Single
adidas Futbol meets Football Web Films
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Campaign
BARBIE
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross
Agency: BBDO / Bangkok
Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster
Agency: JWT HK / Hong Kong
Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds
Agency: M&C Saatchi / Santa Monica
Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts
Agency: MacLaren McCann Canada / Calgary
Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting
Agency: McCann Erickson Brazil / Sao Paulo
Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike
Agency: McKee Wallwork Cleveland / Albuquerque
Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Outdoor and Posters - Single
Creepy
Agency: Riester / Phoenix
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
Laser
Agency: Ruiz Nicoli Lineas / Madrid
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Blowing Bubbles
Agency: Lowe MENA / Dubai
Client: Axe Shower Gel Category: Outdoor / Outdoor - Single
Discovery - London Ink
Agency: Mother / London
Client: Discovery Real Time Category: Outdoor / Outdoor - Single
Sugar Free Ants Muffin
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Single
Sanyo Tide
Agency: Saatchi & Saatchi NZ / Auckland
Client: Sanyo Category: Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Videocon Industries Ltd.
Title:
Gunshot
Category:
Consumer Radio / Single
Annual ID:
08337R
Award:
2008 Advertising Merit Award
Agency:
Red Deluxe / Memphis
Client:
Scripps/Yahoo! HotJobs
Title:
EZ Mabel
Category:
Consumer Radio / Single
Annual ID:
08338R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Lullaby
Category:
Consumer Radio / Single
Annual ID:
08339R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Broken Heart
Category:
Consumer Radio / Single
Annual ID:
08340R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Starburst
Title:
Colors
Category:
Consumer Radio / Single
Annual ID:
08341R
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
La Perle
Title:
Margaret Thatcher
Category:
Consumer Radio / Single
Annual ID:
08342R
Award:
2008 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Peter Frampton
Category:
Consumer Radio / Single
Annual ID:
08343R
Award:
2008 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Ed Wuesthof Dreizackwerk (Kitchen knives)
Title:
Little Radish
Category:
Consumer Radio / Single
Annual ID:
08344R
Award:
2008 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Colgate-Palmolive Marketing Sdn Bhd
Title:
Brushing
Category:
Consumer Radio / Single
Annual ID:
08345R
Award:
2008 Advertising Merit Award
Agency:
JWT Spain / Barcelona
Client:
Century Travel
Title:
Town
Category:
Collateral / Posters - Single
Annual ID:
08230A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Charlie
Category:
Collateral / Posters - Single
Annual ID:
08231A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Collateral / Posters - Single
Annual ID:
08232A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Mediacorp Publishing
Title:
FHM - Miss January
Category:
Collateral / Posters - Single
Annual ID:
08233A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Mediacorp Publishing
Title:
FHM - Miss February
Category:
Collateral / Posters - Single
Annual ID:
08234A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Ford Motor Company/Volvo
Title:
Ambulance
Category:
Collateral / Posters - Single
Annual ID:
08235A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Duracell
Title:
Illusion II
Category:
Collateral / Posters - Single
Annual ID:
08236A
Award:
2008 Advertising Merit Award
Agency:
Rediffusion DYR / Gurgaon
Client:
Amway India
Title:
The Birds
Category:
Collateral / Posters - Single
Annual ID:
08237A
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futbol meets Football Web Films
Category:
Branded Content / Campaign
Annual ID:
08506T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08274A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Red Cross Organ Donation Center
Title:
Red Cross
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08275A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08276A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"JESUS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08277A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"DUKE"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08278A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08279A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
Rob's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08280A
Award:
2008 Advertising Merit Award
Agency:
JWT HK / Hong Kong
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08281A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08282A
Award:
2008 Advertising Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
J. Paul Getty Trust/Getty Museum
Title:
Birds
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08283A
Award:
2008 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08284A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
MAM - Rio Museum of Modern Art
Title:
painting
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08285A
Award:
2008 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
New Mexico Teen Pregnancy Coalition
Title:
Teen Pregnancy Bike
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08286A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08287A
Award:
2008 Advertising Merit Award
Agency:
Riester / Phoenix
Client:
LA Animal Services
Title:
Creepy
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08288A
Award:
2008 Advertising Merit Award
Agency:
Ruiz Nicoli Lineas / Madrid
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08289A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08290A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Vietnam / Ho Chi Minh
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08291A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08292A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Bus Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08293A
Award:
2008 Advertising Merit Award
Agency:
Cramer-Krasselt/Chicago
Client:
Rozerem
Title:
Dreams
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08415T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Annual ID:
08176A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Annual ID:
08177A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Annual ID:
08178A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Annual ID:
08179A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Annual ID:
08180A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Annual ID:
08181A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Outdoor / Outdoor - Single
Annual ID:
08182A
Award:
2008 Advertising Merit Award
Agency:
Lowe MENA / Dubai
Client:
Axe Shower Gel
Title:
Blowing Bubbles
Category:
Outdoor / Outdoor - Single
Annual ID:
08183A
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Discovery Real Time
Title:
Discovery - London Ink
Category:
Outdoor / Outdoor - Single
Annual ID:
08184A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Muffin
Category:
Outdoor / Outdoor - Single
Annual ID:
08185A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Sanyo
Title:
Sanyo Tide
Category:
Outdoor / Outdoor - Single
Annual ID:
08186A