The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Coops Paint Wallscape
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Outdoor / Outdoor - Single
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Michael Madsen
Agency: Mother / London
Client: Orange Category: Cinema Advertising / Single - Maximum 3 minutes
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Shootout
Agency: Ogilvy & Mather / New York
Client: Tribeca Film Festival Category: Cinema Advertising / Single - Maximum 3 minutes
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com Category: Cinema Advertising / Single - Maximum 3 minutes
SKY BILLBOARDS
Agency: WCRS / London
Client: BSkyB Ltd Category: Cinema Advertising / Single - Maximum 3 minutes
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Cinema Advertising / Single - Maximum 3 minutes
Moustache
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle
Agency: BBDO / North Salem
Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Conference Call
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp
Agency: Energy BBDO / Chicago
Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World
Agency: @radical.media / New York
Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman
Agency: Furlined / Santa Monica
Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Banana Hands
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Australian Doubleback
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Airplane
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / :30/:25 - Single
Pop Up Book
Agency: Team One/El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Shrink Ray
Agency: TBWA\Chiat\Day / Los Angeles
Client: PlayStation Category: Consumer Television / :30/:25 - Single
Bus Station
Agency: TBWA\Chiat\Day / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Hospital
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Logo - L&O: CI
Agency: USA Network / New York
Client: USA Network Category: Consumer Television / :30/:25 - Single
Foam
Agency: Wieden+Kennedy / Portland
Client: Proter+Gamble Category: Consumer Television / :30/:25 - Single
Nike+ 'Not a Runner'
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / :30/:25 - Single
Blocked words
Agency: Åkestam Holst / Stockholm
Client: AstraZeneca/Nezeril Category: Consumer Magazine / Color: Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Graveyard
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Shot Glass
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Fat Bear
Agency: BBDO Canada / Toronto
Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
TANK
Agency: BBDO INDONESIA / JAKARTA
Client: PT BAYER INDONESIA Category: Consumer Magazine / Color: Full Page or Spread - Single
The One With the Deer On It
Agency: davidandgoliath / El Segundo
Client: Cazadores Category: Consumer Magazine / Color: Full Page or Spread - Single
Womenswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Mini Oreo "Creamer"
Agency: DRAFTFCB / New York
Client: Kraft Category: Consumer Magazine / Color: Full Page or Spread - Single
Happy Hour
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Outdoor / Outdoor - Single
Annual ID:
08187A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
NISSAN
Title:
Train
Category:
Outdoor / Outdoor - Single
Annual ID:
08188A
Award:
2008 Advertising Merit Award
Agency:
TM Advertising / Dallas
Client:
Nationwide Insurance
Title:
Coops Paint Wallscape
Category:
Outdoor / Outdoor - Single
Annual ID:
08189A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo Australia
Title:
Only in Australia
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08428T
Award:
2008 Advertising Merit Award
Agency:
LOWE ROCHE ADVERTISING / Toronto
Client:
STELLA ARTOIS
Title:
DESTINY
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08429T
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Orange
Title:
Michael Madsen
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08430T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08431T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Tribeca Film Festival
Title:
Shootout
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08432T
Award:
2008 Advertising Merit Award
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08433T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
BSkyB Ltd
Title:
SKY BILLBOARDS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08434T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08435T
Award:
2008 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Sonic Drive-In
Title:
Moustache
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08377T
Award:
2008 Advertising Merit Award
Agency:
BBDO / North Salem
Client:
Cingular AT&T
Title:
Another Battle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08378T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08379T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08380T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08381T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08382T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08383T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Mike
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08384T
Award:
2008 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Lifesavers
Title:
Muffin TOp
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08385T
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Heineken USA
Title:
The Most Intersting Man in the World
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08386T
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Headphones
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08387T
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Susans Blog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08388T
Award:
2008 Advertising Merit Award
Agency:
Furlined / Santa Monica
Client:
Emerald Nuts
Title:
Boogeyman
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08389T
Award:
2008 Advertising Merit Award
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08390T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Banana Hands
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08391T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Australian Doubleback
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08392T
Award:
2008 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Fortune Teller
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08393T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Airplane
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08394T
Award:
2008 Advertising Merit Award
Agency:
Team One/El Segundo
Client:
Lexus
Title:
Pop Up Book
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08395T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
PlayStation
Title:
Shrink Ray
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08396T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Starburst
Title:
Bus Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08397T
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Hospital
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08398T
Award:
2008 Advertising Merit Award
Agency:
USA Network / New York
Client:
USA Network
Title:
Logo - L&O: CI
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08399T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Proter+Gamble
Title:
Foam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08400T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Nike
Title:
Nike+ 'Not a Runner'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08401T
Award:
2008 Advertising Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
AstraZeneca/Nezeril
Title:
Blocked words
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08127A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08128A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08129A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Graveyard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08130A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Shot Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08131A
Award:
2008 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Chrysler Canada Inc.
Title:
Fat Bear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08132A
Award:
2008 Advertising Merit Award
Agency:
BBDO INDONESIA / JAKARTA
Client:
PT BAYER INDONESIA
Title:
TANK
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08133A
Award:
2008 Advertising Merit Award
Agency:
davidandgoliath / El Segundo
Client:
Cazadores
Title:
The One With the Deer On It
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08134A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Womenswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08135A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / New York
Client:
Kraft
Title:
Mini Oreo "Creamer"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08136A
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Happy Hour
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08137A