The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
TV Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Broadcast Design / Single
The world, in words
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Broadcast Design / Single
Digital Camera GiftCard
Agency: Little & Company / Minneapolis
Client: Target Category: Product Design / Single
The 42nd Kent State Folk Fest
Agency: Marcus Thomas LLC / Cleveland
Client: WKSU Category: Product Design / Single
Rainbow in your hand
Agency: Masashi Kawamura / Tokyo
Client: Utrecht Category: Product Design / Single
SXSW Bloodshot Records Poster
Agency: McGarrah Jessee / Austin
Client: Shiner Category: Product Design / Single
CGB / Chikyu gomibukuro / Earth garbage bag
Agency: MR_DESIGN / Tokyo
Client: Non-client Category: Product Design / Single
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Outdoor / Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel / Scrabble Category: Outdoor / Campaign
Point Out
Agency: Serviceplan / Munich
Client: STABILO International GmbH Category: Outdoor / Campaign
Sound components
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Dossier
Agency: Metropolitanrepublic/TJDR / Johannesburg
Client: Dossier Category: Publication Design / Magazine Design
beef cover in crisis
Agency: Mutabor Design GmbH / Hamburg
Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design
MK Bruce Lee magazine
Agency: The President / Cape Town
Client: MK (M-Net) Category: Publication Design / Magazine Design
Farmgate Wines
Agency: Alt Group / Ponsonby
Client: Farmgate Wines Category: Package Design / Campaign
Biscuits Can
Agency: Antonio Policarpo / Evora
Client: Boa Boca Gourmet Category: Package Design / Campaign
JAQK Cellars Full House
Agency: Hatch Design / San Francisco
Client: JAQK Cellars Category: Package Design / Campaign
Powerfuel
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Oilchange
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
FUNAI'S FUNA SUSHI
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: FUNAI Category: Package Design / Campaign
Ugly Mug Packaging
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Package Design / Campaign
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Publication Design / Book Design
Baby Book
Agency: Cheil Worldwide Inc. / Seoul
Client: Samsung Tesco Homeplus Category: Publication Design / Book Design
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Quirin Bank AG Category: Publication Design / Book Design
07/70
Agency: HanQingTang / NANJING
Client: personal poster exhibition Category: Publication Design / Book Design
The Cubism Manifesto: The Power of 3
Agency: The Jupiter Drawing Room / Johannesburg
Client: Absa Capital Category: Publication Design / Book Design
Crack Book
Agency: WORK Labs / Richmond
Client: WORK Labs Category: Publication Design / Book Design
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Award:
2009 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Nike
Title:
Nike Spider
Category:
Broadcast Design / Single
Annual ID:
09248D
Award:
2009 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Nike
Title:
Nike Peel
Category:
Broadcast Design / Single
Annual ID:
09249D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
Alford_Nestle
Category:
Broadcast Design / Single
Annual ID:
09250D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
Coca-Cola_Katie Bayne
Category:
Broadcast Design / Single
Annual ID:
09251D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
Livingston BT
Category:
Broadcast Design / Single
Annual ID:
09252D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
Method_Eric Ryan
Category:
Broadcast Design / Single
Annual ID:
09253D
Award:
2009 Design Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Amnesty International
Title:
TV Everybody Against Everybody.
Category:
Broadcast Design / Single
Annual ID:
09254D
Award:
2009 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Globo
Title:
Capitu
Category:
Broadcast Design / Single
Annual ID:
09255D
Award:
2009 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
The world, in words
Category:
Broadcast Design / Single
Annual ID:
09257D
Award:
2009 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Target
Title:
Digital Camera GiftCard
Category:
Product Design / Single
Annual ID:
09123D
Award:
2009 Design Merit Award
Agency:
Marcus Thomas LLC / Cleveland
Client:
WKSU
Title:
The 42nd Kent State Folk Fest
Category:
Product Design / Single
Annual ID:
09124D
Award:
2009 Design Merit Award
Agency:
Masashi Kawamura / Tokyo
Client:
Utrecht
Title:
Rainbow in your hand
Category:
Product Design / Single
Annual ID:
09125D
Award:
2009 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Shiner
Title:
SXSW Bloodshot Records Poster
Category:
Product Design / Single
Annual ID:
09126D
Award:
2009 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Non-client
Title:
CGB / Chikyu gomibukuro / Earth garbage bag
Category:
Product Design / Single
Annual ID:
09127D
Award:
2009 Design Merit Award
Agency:
undoboy / Portland
Client:
Blik
Title:
Dreamland Wall Decals
Category:
Product Design / Single
Annual ID:
09128D
Award:
2009 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Campaign
Annual ID:
09214D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Campaign
Annual ID:
09215D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Red Visual Campaign
Category:
Outdoor / Campaign
Annual ID:
09216D
Award:
2009 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Outdoor / Campaign
Annual ID:
09217D
Award:
2009 Design Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
Sex in Design
Category:
Outdoor / Campaign
Annual ID:
09218D
Award:
2009 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Outdoor / Campaign
Annual ID:
09219D
Award:
2009 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Mattel / Scrabble
Title:
The beautiful word
Category:
Outdoor / Campaign
Annual ID:
09220D
Award:
2009 Design Merit Award
Agency:
Serviceplan / Munich
Client:
STABILO International GmbH
Title:
Point Out
Category:
Outdoor / Campaign
Annual ID:
09221D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Bayerische Motoren Werke Aktiengesellschaft
Title:
Sound components
Category:
Outdoor / Campaign
Annual ID:
09222D
Award:
2009 Design Merit Award
Agency:
Metropolitanrepublic/TJDR / Johannesburg
Client:
Dossier
Title:
Dossier
Category:
Publication Design / Magazine Design
Annual ID:
09229D
Award:
2009 Design Merit Award
Agency:
Mutabor Design GmbH / Hamburg
Client:
Horizont / Art Directors Club of Germany
Title:
beef cover in crisis
Category:
Publication Design / Magazine Design
Annual ID:
09230D
Award:
2009 Design Merit Award
Agency:
The President / Cape Town
Client:
MK (M-Net)
Title:
MK Bruce Lee magazine
Category:
Publication Design / Magazine Design
Annual ID:
09231D
Award:
2009 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Farmgate Wines
Title:
Farmgate Wines
Category:
Package Design / Campaign
Annual ID:
09115D
Award:
2009 Design Merit Award
Agency:
Antonio Policarpo / Evora
Client:
Boa Boca Gourmet
Title:
Biscuits Can
Category:
Package Design / Campaign
Annual ID:
09116D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Notebooks
Category:
Package Design / Campaign
Annual ID:
09117D
Award:
2009 Design Merit Award
Agency:
Hatch Design / San Francisco
Client:
JAQK Cellars
Title:
JAQK Cellars Full House
Category:
Package Design / Campaign
Annual ID:
09118D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Powerfuel
Category:
Package Design / Campaign
Annual ID:
09119D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Oilchange
Category:
Package Design / Campaign
Annual ID:
09120D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
FUNAI
Title:
FUNAI'S FUNA SUSHI
Category:
Package Design / Campaign
Annual ID:
09121D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Packaging
Category:
Package Design / Campaign
Annual ID:
09122D
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Publication Design / Book Design
Annual ID:
09223D
Award:
2009 Design Merit Award
Agency:
Cheil Worldwide Inc. / Seoul
Client:
Samsung Tesco Homeplus
Title:
Baby Book
Category:
Publication Design / Book Design
Annual ID:
09224D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Publication Design / Book Design
Annual ID:
09225D
Award:
2009 Design Merit Award
Agency:
HanQingTang / NANJING
Client:
personal poster exhibition
Title:
07/70
Category:
Publication Design / Book Design
Annual ID:
09226D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Absa Capital
Title:
The Cubism Manifesto: The Power of 3
Category:
Publication Design / Book Design
Annual ID:
09227D
Award:
2009 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
WORK Labs
Title:
Crack Book
Category:
Publication Design / Book Design
Annual ID:
09228D
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Direct Mail / Single
Annual ID:
09232D
Award:
2009 Design Merit Award
Agency:
Cutwater / San Francisco
Client:
Jeep
Title:
Eau de Campfire
Category:
Direct Mail / Single
Annual ID:
09233D
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Black Book AR100
Title:
Greed is Good
Category:
Direct Mail / Single
Annual ID:
09234D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Advertising Pvt. Ltd. / Gurgaon
Client:
Maxim
Title:
ABC
Category:
Direct Mail / Single
Annual ID:
09235D
Award:
2009 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
The world's smallest direct mailing
Category:
Direct Mail / Single
Annual ID:
09236D
Award:
2009 Design Merit Award
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
Here 08
Category:
Direct Mail / Single
Annual ID:
09237D
Award:
2009 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
TNS Research Surveys
Title:
TNS Research Surveys Calendar
Category:
Direct Mail / Single
Annual ID:
09238D
Award:
2009 Design Merit Award
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Direct Mail / Single
Annual ID:
09239D
Award:
2009 Design Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
Dreamfields
Title:
"Plastic Bag"
Category:
Direct Mail / Single
Annual ID:
09240D
