The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Civic Musical Road
Agency: RPA / Santa Monica
Client: American Honda Motor Co. Category: Innovation in Advertising & Marketing / Single
Farmers Market
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Innovation in Advertising & Marketing / Single
„Weather-Channel-Guerilla“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single
WiFi Headlines
Agency: THEY / Amsterdam
Client: CoffeeCompany Category: Innovation in Advertising & Marketing / Single
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Branded Content / Single
Team Dry 'Tokyo Blitz'
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Foster's Group: Carlton Dry Category: Branded Content / Single
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works Category: Branded Content / Single
5 Women, 5 Composers
Agency: JWT San Juan / San Juan
Client: Susan G. Komen Category: Branded Content / Single
Amigos
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox
Agency: Juniper Park / Toronto
Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich
Agency: JWT / New York
Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Working Late
Agency: Saatchi & Saatchi New York / New York
Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Envelope
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Bunnies
Agency: TDA Advertising & Design / Boulder
Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble"
Agency: Wieden+Kennedy/New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cup Raise
Agency: Young & Rubicam / New York
Client: National Hockey League Category: Consumer Television / :30/:25 - Single
Short Attention Span
Agency: doug agency / Toronto
Client: Worldwide Short Film Festival Category: Consumer Television / :20 and Under - Campaign
Viagra Intermission Campaign
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc, VIAGRA Category: Consumer Television / :20 and Under - Campaign
Channel 4 documentary sponsorship
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS (EGG BOX)
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Single
VOLKSWAGEN CUSTOMIZED TRUCKS (BEER BOX)
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Single
VOLKSWAGEN CUSTOMIZED TRUCKS (FRUIT BOX)
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co.
Title:
Civic Musical Road
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09443G
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Farmers Market
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09444G
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Expedia.com GmbH
Title:
„Weather-Channel-Guerilla“
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09445G
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09446G
Award:
2009 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
CoffeeCompany
Title:
WiFi Headlines
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09447G
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Branded Content / Single
Annual ID:
09471T
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Foster's Group: Carlton Dry
Title:
Team Dry 'Tokyo Blitz'
Category:
Branded Content / Single
Annual ID:
09472T
Award:
2009 Advertising Merit Award
Agency:
DDB WEST / San Francisco
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Branded Content / Single
Annual ID:
09473T
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Susan G. Komen
Title:
5 Women, 5 Composers
Category:
Branded Content / Single
Annual ID:
09474T
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Amigos
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
09396T
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
McDonald's
Title:
Newspaper Burrito
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09084A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Reckitt Benckiser/Old English
Title:
Table
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09085A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09086A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09087A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
GSK
Title:
Menstrual Robot
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09088A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09089A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen Golf
Title:
R32 Ball
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09090A
Award:
2009 Advertising Merit Award
Agency:
PUBLICIS NY / NY
Client:
P&G / Pepto-Bismol
Title:
Stock Index
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09091A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Show Friends
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09092A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.White'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09093A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Blue'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09094A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Brown'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09095A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
'Street'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09096A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Alexander McQueen & Gromit in Paul Smith
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09097A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Jack Link's Beef Jerky
Title:
Cold One
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09360T
Award:
2009 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Dude Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09361T
Award:
2009 Advertising Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Balloons
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09362T
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Wings
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09363T
Award:
2009 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay
Title:
Breadbox
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09364T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Cat Sandwich
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09365T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Huggies
Title:
Geyser
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09366T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Tide to Go
Title:
Working Late
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09367T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
I'm Good
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09368T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Bean Counter
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09369T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
The V-Word
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09370T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Envelope
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09371T
Award:
2009 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
FirstBank
Title:
Bunnies
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09372T
Award:
2009 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Lift Off
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09373T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy/New York
Client:
ESPN
Title:
ESPN "Scrabble"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09374T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength II- TV Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09375T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swagger- Lord Brian
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09376T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09378T
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Hockey League
Title:
Cup Raise
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09379T
Award:
2009 Advertising Merit Award
Agency:
doug agency / Toronto
Client:
Worldwide Short Film Festival
Title:
Short Attention Span
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
09391T
Award:
2009 Advertising Merit Award
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc, VIAGRA
Title:
Viagra Intermission Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
09393T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Channel 4 documentary sponsorship
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
09394T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS (EGG BOX)
Category:
Trade / Full Page or Spread - Single
Annual ID:
09190A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS (BEER BOX)
Category:
Trade / Full Page or Spread - Single
Annual ID:
09191A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS (FRUIT BOX)
Category:
Trade / Full Page or Spread - Single
Annual ID:
09192A