The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Brighter Futures Society
Agency: PUBLICIS NY / NY
Client: YAI-National Institute for People wit Disabilities Category: Non-Broadcast / Campaign
Nike Women-Here I Am Campaign
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Campaign
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
Etc.
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Guinness - Tetris
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single
Hearing Chart
Agency: OLSON / Minneapolis
Client: Starkey Laboratories Inc. Category: Collateral / Posters - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Single
Pinky Restraint
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk
Agency: zig / Toronto
Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
Cans
Agency: BBDO GUERRERO / Makati City
Client: Childhope Asia Philippines Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Tricks
Agency: Colenso BBDO / Auckland
Client: Alzheimer's New Zealand Category: Public Service/Political Television / Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Category: Public Service/Political Television / Campaign
Coalergy
Agency: The Martin Agency / Richmond
Client: Alliance for Climate Protection Category: Public Service/Political Television / Campaign
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
LAST WILL
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Shark attack
Agency: Grey South Africa / Sandton
Client: Shark Life Category: Public Service/Political Radio / Single
Doubt
Agency: Shalmor Avnon Amichay/Y&R / Tel Aviv
Client: The Aids Task Force Category: Public Service/Political Radio / Single
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
ACTION EPA - TRAY
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Single
ACTION EPA - T-SHIRT
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Single
ACTION EPA - PANEL IN EVENT
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Single
