The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Elusive Coasters
Agency: Ogilvy & Mather / Bangalore
Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Handcuffed
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Bangalore
Client:
SAB Miller India
Title:
The Elusive Coasters
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09204A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09205A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09206A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09207A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09208A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Park
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09209A