The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes
Agency: BBDO / Singapore
Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering
Agency: Crispin Porter + Bogusky / Boulder
Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces
Agency: Euro RSCG Singapore Pte Ltd / Singapore
Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign
Agency: JWT / Dubai
Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars
Agency: JWT Advertising / Sydney
Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview
Agency: jwt mexico / df
Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics
Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money
Agency: Net#Work BBDO / Hyde Park
Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Prolam Y&R / Santiago
Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age
Agency: Saatchi & Saatchi Russia / Moscow
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Recycling
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza
Agency: DraftFCB New Zealand / Auckland
Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
New Year's Eve
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Economy
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Calling Tech Support
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Sluggish Spokesman
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Snickers Category: Consumer Radio / Single
Recycled Radio Ad
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Consumer Radio / Single
Segundos
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Consumer Radio / Single
Crab in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa
Agency: David&Goliath / El Segundo
Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles
Agency: DDB / Auckland
Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
