The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
NEW
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
SOPHIE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Someday, Today
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Matchbox City
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Collateral Design / P.O.P. and In-Store - Single
Mansion
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Single
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Mesatex Japan Fabric 2009
Agency: 702 Design Works Inc. / Tokyo
Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower
Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand
Agency: Clemenger BBDO / Wellington
Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Laforet Xmas -II
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Halloween
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Hard Rock Cafe Category: Collateral Design / Posters - Single
Rocky Mountain College of Art & Design Lecture Poster
Agency: Braley Design / Brooklyn
Client: Rocky Mountain College of Art & Design Category: Public Service/Non-Profit/Educational / Posters - Single
The Balancing Act: Lecture Poster
Agency: Braley Design / Brooklyn
Client: Portfolio Center Category: Public Service/Non-Profit/Educational / Posters - Single
Animal Tree
Agency: JWT / Haryana
Client: SIED ( Society for Informal Education and Development) Category: Public Service/Non-Profit/Educational / Posters - Single
Circle of Life
Agency: Ogilvy & Mather / Mumbai
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
Pie Chart
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Non-Profit/Educational / Posters - Single
Animal Friends- Whale & Birds
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Public Service/Non-Profit/Educational / Posters - Single
Gail Anderson Subway Poster
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Posters - Single
Typescape
Agency: iyamadesign inc. / Tokyo
Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign
Lost Husband / Lost Wife / Lost Child
Agency: Kinetic Singapore / Singapore
Client: Pave Category: Public Service/Non-Profit/Educational / Posters - Campaign
Save Ourselves
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
19 Below Corporate Identity
Agency: Barkley / Kansas City
Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva
Agency: Blok Design / Mexico D.F.
Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary
Agency: ENJIN Inc. / Tokyo
Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation
Agency: GJP Advertising + Design / Toronto
Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity
Agency: Happy F&B / Gothenburg
Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery
Agency: Paprika / Montreal
Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window
Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity
Agency: Wolff Olins / New York
Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
Award:
2009 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
NEW
Category:
Broadcast Design / Campaign
Annual ID:
09262D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
SOPHIE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09160D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Someday, Today
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09161D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Matchbox City
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09162D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
The Hong Kong Jockey Club
Title:
Mansion
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09163D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09164D
Award:
2009 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
Mesatex Japan Inc.
Title:
Mesatex Japan Fabric 2009
Category:
Collateral Design / Posters - Single
Annual ID:
09132D
Award:
2009 Design Merit Award
Agency:
AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client:
Kivik Art Centre
Title:
The Tower
Category:
Collateral Design / Posters - Single
Annual ID:
09133D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Southeast Asia Online Store Launch Poster
Category:
Collateral Design / Posters - Single
Annual ID:
09134D
Award:
2009 Design Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Post
Title:
A-Z of New Zealand
Category:
Collateral Design / Posters - Single
Annual ID:
09135D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -I
Category:
Collateral Design / Posters - Single
Annual ID:
09136D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -II
Category:
Collateral Design / Posters - Single
Annual ID:
09137D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Annual ID:
09138D
Award:
2009 Design Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Hard Rock Cafe
Title:
Halloween
Category:
Collateral Design / Posters - Single
Annual ID:
09139D
Award:
2009 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Rocky Mountain College of Art & Design
Title:
Rocky Mountain College of Art & Design Lecture Poster
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09263D
Award:
2009 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Portfolio Center
Title:
The Balancing Act: Lecture Poster
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09264D
Award:
2009 Design Merit Award
Agency:
JWT / Haryana
Client:
SIED ( Society for Informal Education and Development)
Title:
Animal Tree
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09265D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF India
Title:
Circle of Life
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09266D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Pie Chart
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09267D
Award:
2009 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Animal Friends- Whale & Birds
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09268D
Award:
2009 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Gail Anderson Subway Poster
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09269D
Award:
2009 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Guardian Garden
Title:
Typescape
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09270D
Award:
2009 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Pave
Title:
Lost Husband / Lost Wife / Lost Child
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09271D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Save Ourselves
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09272D
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09099D
Award:
2009 Design Merit Award
Agency:
Blok Design / Mexico D.F.
Client:
Evolutiva
Title:
Evolutiva
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09100D
Award:
2009 Design Merit Award
Agency:
ENJIN Inc. / Tokyo
Client:
ENJIN Inc.
Title:
ENJIN Stationary
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09101D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Advertising & Design Club of Canada
Title:
All Hail Ideation
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09102D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Forsman & Bodenfors Advertising Agency
Title:
F&B Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09103D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Sam Communications
Title:
Sam Stationery
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09104D
Award:
2009 Design Merit Award
Agency:
Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client:
Sulakshan Kulkarni Cricket Academy
Title:
Broken Window
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09105D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09106D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
KGB
Title:
KGB Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09107D