The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Father and Son
Agency: The Sweet Shop / Auckland
Client: Starship Category: Public Service / Television - Single
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Carpet / Bars / Get Out / Clock
Agency: DDB Canada / Vancouver / Vancouver
Client: Vancouver Convention Centre Category: Trade / Full Page or Spread - Campaign
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
ALAN TV 210
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Non-Broadcast / Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Non-Broadcast / Single
Dirty Water Vending Machine
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day
Agency: harvest / Santa Monica
Client: Nike Skateboarding Category: Non-Broadcast / Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
$1 for Dirty Water
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard
Agency: Colenso BBDO / Auckland
Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible
Agency: JWT Melbourne / Richmond
Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster
Agency: McKee Wallwork Cleveland / Albuquerque
Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
It's Your Call
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music
Agency: Leo Burnett Iberia / Madrid
Client: WWF Category: Public Service / Radio - Single
At the same time
Agency: Serviceplan / München
Client: Unicef Germany Category: Public Service / Radio - Single
Baby
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Radio - Single
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Cowboy
Agency: Leo Burnett / Toronto
Client: Procter and Gamble Category: Small Space Print / Single
Darkness
Agency: MacLaren McCann / Toronto
Client: MasterCard Canada Category: Small Space Print / Single
Maze
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Croft Pens Category: Small Space Print / Single
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Starship
Title:
Father and Son
Category:
Public Service / Television - Single
Annual ID:
10330T
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10413T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10414T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Nana/Leak/Grass'
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10415T
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Vancouver Convention Centre
Title:
Carpet / Bars / Get Out / Clock
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10230A
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10417T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Car One
Title:
Inheritance
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10418T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10419T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10420T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN TV 210
Category:
Non-Broadcast / Single
Annual ID:
10437T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Non-Broadcast / Single
Annual ID:
10438T
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Non-Broadcast / Single
Annual ID:
10439T
Award:
2010 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Non-Broadcast / Single
Annual ID:
10440T
Award:
2010 Advertising Merit Award
Agency:
BORGHIERH/LOWE / São Paulo
Client:
UOL
Title:
MASSAGE THERAPIST
Category:
Non-Broadcast / Single
Annual ID:
10441T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Dirty Water Vending Machine
Category:
Non-Broadcast / Single
Annual ID:
10442T
Award:
2010 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
Nike Skateboarding
Title:
Today Was a Good Day
Category:
Non-Broadcast / Single
Annual ID:
10443T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Land Rover
Title:
Taxi
Category:
Non-Broadcast / Single
Annual ID:
10444T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble/Luvs
Title:
New Kid
Category:
Non-Broadcast / Single
Annual ID:
10445T
Award:
2010 Advertising Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Non-Broadcast / Single
Annual ID:
10446T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
$1 for Dirty Water
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10289A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Papakura District Council
Title:
Bleeding Billboard
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10290A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Crash
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10291A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Hospital
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10292A
Award:
2010 Advertising Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Australian Childhood Foundation
Title:
Invisible
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10293A
Award:
2010 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
theNewOrleansProject.org
Title:
New Orleans FEMA Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10294A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
Champagne Glass
Category:
Public Service / Radio - Single
Annual ID:
10312R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
It's Your Call
Category:
Public Service / Radio - Single
Annual ID:
10313R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Heaven Radio
Category:
Public Service / Radio - Single
Annual ID:
10314R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
WWF
Title:
Crappy Music
Category:
Public Service / Radio - Single
Annual ID:
10315R
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Annual ID:
10316R
Award:
2010 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Baby
Category:
Public Service / Radio - Single
Annual ID:
10317R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
10311A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter and Gamble
Title:
Cowboy
Category:
Small Space Print / Single
Annual ID:
10185A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
MasterCard Canada
Title:
Darkness
Category:
Small Space Print / Single
Annual ID:
10186A
Award:
2010 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Croft Pens
Title:
Maze
Category:
Small Space Print / Single
Annual ID:
10187A
Award:
2010 Advertising Merit Award
Agency:
Smith Roberts / Toronto
Client:
Centennial College
Title:
ESL
Category:
Small Space Print / Single
Annual ID:
10188A
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10461G
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10462G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10463G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
The NOW Network
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10464G
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10465G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10466G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10467G
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10468G
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10469G
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10470G
Award:
2010 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10471G
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Madison Products
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10472G
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10105A