The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Love Project Music Video
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments
Agency: Elastic / Santa Monica
Client: Honda Accord Crosstour Category: Broadcast Design / Single
Behind The Beauty
Agency: MacLaren McCann / Toronto
Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together"
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Broadcast Design / Single
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
4 Fingers
Agency: Asylum Creative Pte Ltd / Singapore
Client: Heavenly Chicken Pte Ltd Category: Spatial Design / Single
Fred Perry Retail Store (ION Orchard)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Amnesty Pte Ltd Category: Spatial Design / Single
mt ex
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Spatial Design / Single
Sliced Car
Agency: JWT India / Mumbai
Client: Birla Global Finance Category: Spatial Design / Single
Loose-Leaf Paper Bike-Rack
Agency: KNARF / New York
Client: School of Visual Arts Category: Spatial Design / Single
Mandela Day 2009
Agency: Ralph Appelbaum Associates / New York
Client: Nelson Mandela Foundation Category: Spatial Design / Single
Functionalab, Spatial design
Agency: Sid Lee / Montreal
Client: Functionalab Category: Spatial Design / Single
Design Indaba 12 Column Wraps
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Spatial Design / Single
Nespresso - Display Windows Mönckebergstrasse
Agency: WINcommunication / Aachen
Client: Nespresso Deutschland GMBH Category: Spatial Design / Single
M&M's Global Brand Book
Agency: BBDO / New York
Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II
Agency: Dentsu / Tokyo
Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family
Agency: ground / Tokyo
Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團
Agency: I-Hsuan Cindy Wang / Singapore
Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama
Agency: McSweeney's / San Francisco
Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers
Agency: qing zhao / Nanjing
Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object
Agency: trine design associates / Singapore
Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
Short Stories
Agency: Bates 141 Mumbai / Mumbai
Client: T. C. Ghai Category: Corporate Identity / Campaign
Fiocca Brand Identity Program
Agency: Cossette Identica Branding & Design / Toronto
Client: Fiocca Studio Category: Corporate Identity / Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Corporate Identity / Campaign
Göteborgstryckeriet identity
Agency: Happy F&B / Gothenburg
Client: Göteborgstryckeriet printing house Category: Corporate Identity / Campaign
Fold-out Yoga Cards
Agency: JWT Gurgaon / Gurgaon
Client: Atul Sharma Category: Corporate Identity / Campaign
PAUSE Cafeteria
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Grey / G2 group Category: Corporate Identity / Campaign
Size Matters
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Corporate Identity / Campaign
Statoil new corporate identity
Agency: Scandinavian Design Group as / Oslo
Client: Statoil Category: Corporate Identity / Campaign
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Corporate Identity / Campaign
STM, corporate identity
Agency: Sid Lee / Montreal
Client: STM Category: Corporate Identity / Campaign
Muvbox - corporate identity
Agency: Sid Lee / Montreal
Client: Muvbox Category: Corporate Identity / Campaign
Coca-Cola Summer Identity 2009
Agency: Turner Duckworth / San Francisco
Client: The Coca-Cola Company North America Category: Corporate Identity / Campaign
Spreading Prosperity
Agency: Vahid Associates / Manama
Client: BNH Category: Branding / Annual Report
CSPD 2009 Annual Report
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Annual ID:
10225D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Annual ID:
10226D
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda Accord Crosstour
Title:
Instruments
Category:
Broadcast Design / Single
Annual ID:
10227D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster
Category:
Broadcast Design / Single
Annual ID:
10228D
Award:
2010 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Fiat Automóveis S/A
Title:
New times
Category:
Broadcast Design / Single
Annual ID:
10229D
Award:
2010 Design Merit Award
Agency:
MacLaren McCann / Toronto
Client:
GM Buick
Title:
Behind The Beauty
Category:
Broadcast Design / Single
Annual ID:
10230D
Award:
2010 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen - "Together"
Category:
Broadcast Design / Single
Annual ID:
10231D
Award:
2010 Design Merit Award
Agency:
TANGRAM co. ltd. / Tokyo
Client:
Sturdy Style
Title:
WhiteBox
Category:
Broadcast Design / Single
Annual ID:
10232D
Award:
2010 Design Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Broadcast Design / Single
Annual ID:
10233D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10256D
Award:
2010 Design Merit Award
Agency:
ERIC CAI DESIGN CO. / Beijing
Client:
WWF CHINA
Title:
Bye Forever
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10257D
Award:
2010 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
1968 Exhibit Sponsor Package
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10258D
Award:
2010 Design Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10259D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Heavenly Chicken Pte Ltd
Title:
4 Fingers
Category:
Spatial Design / Single
Annual ID:
10172D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Amnesty Pte Ltd
Title:
Fred Perry Retail Store (ION Orchard)
Category:
Spatial Design / Single
Annual ID:
10173D
Award:
2010 Design Merit Award
Agency:
FoxP2 / Cape Town
Client:
FoxP2 Advertising
Title:
Offices
Category:
Spatial Design / Single
Annual ID:
10174D
Award:
2010 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex
Category:
Spatial Design / Single
Annual ID:
10175D
Award:
2010 Design Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Spatial Design / Single
Annual ID:
10176D
Award:
2010 Design Merit Award
Agency:
JWT India / Mumbai
Client:
Birla Global Finance
Title:
Sliced Car
Category:
Spatial Design / Single
Annual ID:
10177D
Award:
2010 Design Merit Award
Agency:
KNARF / New York
Client:
School of Visual Arts
Title:
Loose-Leaf Paper Bike-Rack
Category:
Spatial Design / Single
Annual ID:
10178D
Award:
2010 Design Merit Award
Agency:
Ralph Appelbaum Associates / New York
Client:
Nelson Mandela Foundation
Title:
Mandela Day 2009
Category:
Spatial Design / Single
Annual ID:
10179D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Functionalab
Title:
Functionalab, Spatial design
Category:
Spatial Design / Single
Annual ID:
10180D
Award:
2010 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba 12 Column Wraps
Category:
Spatial Design / Single
Annual ID:
10181D
Award:
2010 Design Merit Award
Agency:
WINcommunication / Aachen
Client:
Nespresso Deutschland GMBH
Title:
Nespresso - Display Windows Mönckebergstrasse
Category:
Spatial Design / Single
Annual ID:
10182D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/M&M's
Title:
M&M's Global Brand Book
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10197D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Tokyo Copywriters Club
Title:
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10198D
Award:
2010 Design Merit Award
Agency:
ground / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
HUG! STEP WGN Family
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10199D
Award:
2010 Design Merit Award
Agency:
I-Hsuan Cindy Wang / Singapore
Client:
Garden City Publishers
Title:
Visual Circus 視覺馬戲團
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10200D
Award:
2010 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Andreas Koerner
Title:
Morning Sun
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10201D
Award:
2010 Design Merit Award
Agency:
McSweeney's / San Francisco
Client:
McSweeney's
Title:
The San Francisco Panorama
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10202D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10203D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
The Death of the Mouse 2.0
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10204D
Award:
2010 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
a concise chinese-english dictionary for lovers
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10205D
Award:
2010 Design Merit Award
Agency:
trine design associates / Singapore
Client:
Antalis Singapore Pte Ltd
Title:
Marley Magpie & the search for the shiniest object
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10206D
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
T. C. Ghai
Title:
Short Stories
Category:
Corporate Identity / Campaign
Annual ID:
10091D
Award:
2010 Design Merit Award
Agency:
Cossette Identica Branding & Design / Toronto
Client:
Fiocca Studio
Title:
Fiocca Brand Identity Program
Category:
Corporate Identity / Campaign
Annual ID:
10092D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Corporate Identity / Campaign
Annual ID:
10093D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborgstryckeriet printing house
Title:
Göteborgstryckeriet identity
Category:
Corporate Identity / Campaign
Annual ID:
10094D
Award:
2010 Design Merit Award
Agency:
JWT Gurgaon / Gurgaon
Client:
Atul Sharma
Title:
Fold-out Yoga Cards
Category:
Corporate Identity / Campaign
Annual ID:
10095D
Award:
2010 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Grey / G2 group
Title:
PAUSE Cafeteria
Category:
Corporate Identity / Campaign
Annual ID:
10096D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
Size Matters
Category:
Corporate Identity / Campaign
Annual ID:
10097D
Award:
2010 Design Merit Award
Agency:
Scandinavian Design Group as / Oslo
Client:
Statoil
Title:
Statoil new corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10098D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Corporate Identity / Campaign
Annual ID:
10099D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
STM
Title:
STM, corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10100D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Muvbox
Title:
Muvbox - corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10101D
Award:
2010 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
The Coca-Cola Company North America
Title:
Coca-Cola Summer Identity 2009
Category:
Corporate Identity / Campaign
Annual ID:
10102D
Award:
2010 Design Merit Award
Agency:
Wolff Olins / New York
Client:
AOL Inc.
Title:
AOL Rebrand
Category:
Corporate Identity / Campaign
Annual ID:
10103D
Award:
2010 Design Merit Award
Agency:
Vahid Associates / Manama
Client:
BNH
Title:
Spreading Prosperity
Category:
Branding / Annual Report
Annual ID:
10066D
Award:
2010 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
CSPD 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
10067D
Award:
2010 Design Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10248D