The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
nature
Agency: Contract Advertising (India ) Private Limited / new delhi
Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface
Agency: DRAFT Co.,Ltd / Tokyo
Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But...
Agency: Evolution Bureau / San Francisco
Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design
Agency: Kinetic Singapore / Singapore
Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Mercedes-Benz at IAA 2009
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave
Agency: Studio Hinrichs / San Francisco
Client: Nevada Museum of Art Category: Spatial Design / Campaign
The Unity Font
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Typography in Design / Single
Bars
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IGFM International society for human rights Category: Typography in Design / Single
New York Times
Agency: Leo Burnett / Chicago
Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation
Agency: Turnstyle / Seattle
Client: AIGA Seattle Category: Typography in Design / Single
Black and White
Agency: Grey South Africa / Sandton
Client: Apartheid Museum Category: Corporate Identity / Single
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Corporate Identity / Single
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski Category: Corporate Identity / Single
BC Adventure Card
Agency: Rethink / Vancouver
Client: BC Adventure Category: Corporate Identity / Single
La Charcuterie Identity
Agency: Rethink / Vancouver
Client: La Charcuterie Category: Corporate Identity / Single
Crop Hair Boutique Identity
Agency: Rethink / Vancouver
Client: Crop Hair Boutique Category: Corporate Identity / Single
La Biennale di Venezia - Fari Mondi / Making Worlds
Agency: Stockholm Design Lab / Stockholm
Client: La Biennale di Venezia Category: Corporate Identity / Single
W+K III Book
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Corporate Identity / Single
Chocolate Research Facility - Autumn/Winter 09
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller
Agency: Haase & Knels + Schweers / Bremen
Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Gut Oggau Category: Package Design / Single
Chocolate Glue
Agency: Kolle Rebbe / Hamburg
Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE
Agency: Nippon Design Center, Inc. / Tokyo
Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Agency: Dentsu / Tokyo
Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters
Agency: Juniper Park / Toronto
Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back!
Agency: Leo Burnett GmbH / Duesseldorf
Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested!
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
Award:
2010 Design Merit Award
Agency:
Contract Advertising (India ) Private Limited / new delhi
Client:
The Environment People
Title:
nature
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10249D
Award:
2010 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Toppan Printing Co., Ltd.
Title:
Graphic Trial 2009, Repetition on Surface
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10250D
Award:
2010 Design Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Smuin Ballet
Title:
Ballet But...
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10251D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Design Society
Title:
Know more about Design
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10252D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10253D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10254D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Panda Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10255D
Award:
2010 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Daimler AG
Title:
Mercedes-Benz at IAA 2009
Category:
Spatial Design / Campaign
Annual ID:
10183D
Award:
2010 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Daimler AG
Title:
Mercedes-Benz Galleries
Category:
Spatial Design / Campaign
Annual ID:
10184D
Award:
2010 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Nevada Museum of Art
Title:
Long May She Wave
Category:
Spatial Design / Campaign
Annual ID:
10185D
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Unity Font
Category:
Typography in Design / Single
Annual ID:
10266D
Award:
2010 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Alt Group
Title:
OUCH
Category:
Typography in Design / Single
Annual ID:
10267D
Award:
2010 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IGFM International society for human rights
Title:
Bars
Category:
Typography in Design / Single
Annual ID:
10268D
Award:
2010 Design Merit Award
Agency:
JWT London / London
Client:
HSBC
Title:
Wimbledon Type
Category:
Typography in Design / Single
Annual ID:
10269D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kellogg's Corn Flakes
Title:
New York Times
Category:
Typography in Design / Single
Annual ID:
10270D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Typography in Design / Single
Annual ID:
10272D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Typography in Design / Single
Annual ID:
10273D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Typography in Design / Single
Annual ID:
10274D
Award:
2010 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
AIGA Seattle
Title:
2009 Membership Party Invitation
Category:
Typography in Design / Single
Annual ID:
10275D
Award:
2010 Design Merit Award
Agency:
Grey South Africa / Sandton
Client:
Apartheid Museum
Title:
Black and White
Category:
Corporate Identity / Single
Annual ID:
10082D
Award:
2010 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Corporate Identity / Single
Annual ID:
10083D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski
Title:
LLR Corporate Website
Category:
Corporate Identity / Single
Annual ID:
10084D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
BC Adventure
Title:
BC Adventure Card
Category:
Corporate Identity / Single
Annual ID:
10085D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
La Charcuterie
Title:
La Charcuterie Identity
Category:
Corporate Identity / Single
Annual ID:
10086D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Crop Hair Boutique
Title:
Crop Hair Boutique Identity
Category:
Corporate Identity / Single
Annual ID:
10087D
Award:
2010 Design Merit Award
Agency:
Stockholm Design Lab / Stockholm
Client:
La Biennale di Venezia
Title:
La Biennale di Venezia - Fari Mondi / Making Worlds
Category:
Corporate Identity / Single
Annual ID:
10088D
Award:
2010 Design Merit Award
Agency:
The Brand Union / New York
Client:
AVID
Title:
AVID Identity
Category:
Corporate Identity / Single
Annual ID:
10089D
Award:
2010 Design Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K III Book
Category:
Corporate Identity / Single
Annual ID:
10090D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility - Autumn/Winter 09
Category:
Package Design / Single
Annual ID:
10104D
Award:
2010 Design Merit Award
Agency:
Haase & Knels + Schweers / Bremen
Client:
Ahlers Getränke GmbH
Title:
Rattenkiller
Category:
Package Design / Single
Annual ID:
10105D
Award:
2010 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Gut Oggau
Title:
Wine Box & Labels
Category:
Package Design / Single
Annual ID:
10106D
Award:
2010 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
The Deli Garage
Title:
Chocolate Glue
Category:
Package Design / Single
Annual ID:
10107D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Pack of Cards
Category:
Package Design / Single
Annual ID:
10108D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Takeo Company Limited
Title:
BLOCK TYPEFACE
Category:
Package Design / Single
Annual ID:
10109D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Friedrich-Wilhelm & Karin Reller
Title:
Rellana "Woolly Heads"
Category:
Package Design / Single
Annual ID:
10110D
Award:
2010 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince Brandy
Category:
Package Design / Single
Annual ID:
10111D
Award:
2010 Design Merit Award
Agency:
Voice / Adelaide
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Annual ID:
10112D
Award:
2010 Design Merit Award
Agency:
Dentsu Marcom / Gurgaon
Client:
WWF
Title:
Put birds back on trees
Category:
Public Service / Collateral - Campaign
Annual ID:
10260D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Mini Asia / TEK
Title:
Drink driving impairs vision
Category:
Public Service / Collateral - Campaign
Annual ID:
10261D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral - Campaign
Annual ID:
10262D
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10238D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Committee for Assisting and Promoting Education of the Disabled in Sudan
Title:
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10239D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Hitler
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10240D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Bin Laden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10241D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay, Dallas Texas
Title:
Greensburg Posters
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10242D
Award:
2010 Design Merit Award
Agency:
Leo Burnett GmbH / Duesseldorf
Client:
German Society for Nature Conservation (NABU)
Title:
The Beaver is back!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10243D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan
Title:
Drink you drive don´t if
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10244D
Award:
2010 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Gift A Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10245D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Resources
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10246D
Award:
2010 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Get Tested!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10247D