The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Put on a Panto
Agency: PIRATA / London
Client: Robinsons Category: Websites & Microsites / Consumer Goods
Office Pong
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Novartis - Voltaren Category: Websites & Microsites / Consumer Goods
Museum of Power
Agency: Syrup / New York
Client: Puma Category: Websites & Microsites / Consumer Goods
Liquid Awesomeness Website
Agency: Venables Bell & Partners / San Francisco
Client: Nestea Category: Websites & Microsites / Consumer Goods
Expense-a-Steak
Agency: Walrus / New York
Client: Maloney & Porcelli Category: Websites & Microsites / Consumer Goods
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Online Films And Video / Event or Live Webcast - Single
Mobile Internet Live
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Online Films And Video / Event or Live Webcast - Single
Orange Monkey Holobox
Agency: POKE / London
Client: Orange Category: Online Films And Video / Event or Live Webcast - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Event or Live Webcast - Single
Toyota Prius Promo site
Agency: BrandStudio / Moscow
Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo
Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller
Agency: Hello Design / Culver City
Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty
Agency: MacLaren McCann / Toronto
Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo Category: Websites & Microsites / Durable Goods
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Films And Video / Long Form - Series/Episodes
Signal Rescue
Agency: Dare / London
Client: Vodafone Category: Online Films And Video / Long Form - Series/Episodes
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Apple.com Website
Agency: Apple / Cupertino
Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B Category: Websites & Microsites / Corporate Website
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3
Agency: TBWAChiatDay / Los Angeles
Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge
Agency: Cole & Weber United / Seattle
Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign
Agency: Dotglu/KBS+P / South Orange
Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Cotton
Agency: DDB / New York
Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air
Agency: Grey Hong Kong / Hong Kong
Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Resotweetion
Agency: AKQA / San Francisco
Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Squawq
Agency: Colle + McVoy / Minneapolis
Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas
Agency: Droga5 Australia / East Sydney
Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
screenagers website
Agency: screenagers / Vienna
Client: screenagers Category: Websites & Microsites / Self-Promotion
Find Your Tracks
Agency: Soleil Noir / paris
Client: Red Tracks Category: Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Agency:
PIRATA / London
Client:
Robinsons
Title:
Put on a Panto
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10114N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Novartis - Voltaren
Title:
Office Pong
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10115N
Award:
2010 Interactive Merit Award
Agency:
Syrup / New York
Client:
Puma
Title:
Museum of Power
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10116N
Award:
2010 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Nestea
Title:
Liquid Awesomeness Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10117N
Award:
2010 Interactive Merit Award
Agency:
Walrus / New York
Client:
Maloney & Porcelli
Title:
Expense-a-Steak
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10118N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10239N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Mobile Internet Live
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10241N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Orange Monkey Holobox
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10242N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10243N
Award:
2010 Interactive Merit Award
Agency:
BrandStudio / Moscow
Client:
Toyota
Title:
Toyota Prius Promo site
Category:
Websites & Microsites / Durable Goods
Annual ID:
10127N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
SCANDINAVIAN AIRLINES SWEDEN
Title:
SAS - GLOBE OF FORTUNE
Category:
Websites & Microsites / Durable Goods
Annual ID:
10128N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Annual ID:
10129N
Award:
2010 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Herman Miller
Title:
Herman Miller
Category:
Websites & Microsites / Durable Goods
Annual ID:
10130N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
General Motors of Canada
Title:
Behind the Beauty
Category:
Websites & Microsites / Durable Goods
Annual ID:
10131N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Annual ID:
10132N
Award:
2010 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10271N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
Signal Rescue
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10272N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10119N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Annual ID:
10120N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Annual ID:
10121N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10122N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10123N
Award:
2010 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
LLR Corporate Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10124N
Award:
2010 Interactive Merit Award
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
SM Metrics
Category:
Websites & Microsites / Corporate Website
Annual ID:
10125N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Recording Academy of Los Angeles
Title:
We're All Fans3
Category:
Websites & Microsites / Corporate Website
Annual ID:
10126N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Claes Nyberg/Jessica W Sandberg
Title:
How Hetero?
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10305N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Body Grooming Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10306N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10307N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10308N
Award:
2010 Interactive Merit Award
Agency:
Cole & Weber United / Seattle
Client:
International Olympic Committee
Title:
The Best of Us Challenge
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10309N
Award:
2010 Interactive Merit Award
Agency:
Dotglu/KBS+P / South Orange
Client:
BMW
Title:
All-New BMW Z4 Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10310N
Award:
2010 Interactive Merit Award
Agency:
DDB / New York
Client:
Ad Council: Teen Suicide Prevention
Title:
Cotton
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10273N
Award:
2010 Interactive Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
greenpeace
Title:
suicide on air
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10274N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10275N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10276N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10238N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10144N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Droga5 Sydney
Title:
Baldrick Saves Xmas
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10145N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
The new fb.se
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10146N
Award:
2010 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO i-studio.Inc
Title:
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10147N
Award:
2010 Interactive Merit Award
Agency:
LBi / London
Client:
LBi
Title:
MobileMobile 2009
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10148N
Award:
2010 Interactive Merit Award
Agency:
screenagers / Vienna
Client:
screenagers
Title:
screenagers website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10149N
Award:
2010 Interactive Merit Award
Agency:
Soleil Noir / paris
Client:
Red Tracks
Title:
Find Your Tracks
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10150N