The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
MyPerpetualLove.com
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites & Microsites / Self-Promotion
Teddy Bear Chase
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Rollerbabies
Agency: BETC Euro RSCG / Paris
Client: EVIAN Category: Online Films And Video / Long Form - Single
Capturing Reality
Agency: Burnkit / Vancouver
Client: National Film Board of Canada Category: Online Films And Video / Long Form - Single
Para Fuera
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Films And Video / Long Form - Single
Volvo S60: The Blind Preview
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Online Films And Video / Long Form - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Agency: TBWA\Chiat\Day - New York / New York
Client: ABSOLUT Category: Online Films And Video / Long Form - Single
Track My T
Agency: AgencyNet / Ft. Lauderdale
Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl
Agency: Big Spaceship / Brooklyn
Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site
Agency: College Board / New York
Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav
Agency: KONG / Amsterdam
Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech
Agency: POKE / London
Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool
Agency: R/GA / New York
Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org
Agency: The Museum of Modern Art / New York
Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue
Agency: Tribal/DDB / Auckland
Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Big Brother Brasil Linea Test
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall
Agency: Elvis / London
Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique
Agency: Hyper / london
Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library
Agency: Imagination / New York
Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Baby Breakdance
Agency: BETC Euro RSCG / Paris
Client: EVIAN Category: Online Films And Video / Short Form - Single
Shiny Suds
Agency: Droga5 / New York
Client: Method Category: Online Films And Video / Short Form - Single
Evian "Rollerbabies"
Agency: EURO RSCG 4D / Suresnes cedex
Client: Evian Category: Online Films And Video / Short Form - Single
Clean It Up
Agency: Evolution Bureau / San Francisco
Client: Wrigley Orbit Gum Category: Online Films And Video / Short Form - Single
The Sun 4.0
Agency: glue London / London
Client: News Group Newspapers Category: Online Films And Video / Short Form - Single
Lions
Agency: Marmalade Melbourne / Melbourne
Client: VicRoads - Road Safety Category: Online Films And Video / Short Form - Single
The Last Advertising Agency On Earth
Agency: Saatchi / Toronto
Client: FITC Category: Online Films And Video / Short Form - Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Online Films And Video / Short Form - Single
Kasabian Football Hero
Agency: Sony Music Entertainment UK / London
Client: Columbia Records / Umbro Category: Online Films And Video / Short Form - Single
Graffiti
Agency: TBWA\PARIS / boulogne billancourt
Client: Aides Category: Online Films And Video / Short Form - Single
Extreme Lights
Agency: Y&R Chicago / Chicago
Client: DieHard Category: Online Films And Video / Short Form - Single
Travel Planner "Interactive Outdoor Poster"
Agency: Forsman & Bodenfors / Gothenburg
Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
The Official 2009 US Open iPhone App
Agency: DIGITAS, NY / New York
Client: American Express Category: Mobile Applications/Sites / Services
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
MyPerpetualLove.com
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10151N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Annual ID:
10262N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Annual ID:
10263N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Online Films And Video / Long Form - Single
Annual ID:
10264N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
EVIAN
Title:
Rollerbabies
Category:
Online Films And Video / Long Form - Single
Annual ID:
10265N
Award:
2010 Interactive Merit Award
Agency:
Burnkit / Vancouver
Client:
National Film Board of Canada
Title:
Capturing Reality
Category:
Online Films And Video / Long Form - Single
Annual ID:
10266N
Award:
2010 Interactive Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Para Fuera
Category:
Online Films And Video / Long Form - Single
Annual ID:
10267N
Award:
2010 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo S60: The Blind Preview
Category:
Online Films And Video / Long Form - Single
Annual ID:
10268N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Long Form - Single
Annual ID:
10269N
Award:
2010 Interactive Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
ABSOLUT
Title:
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Category:
Online Films And Video / Long Form - Single
Annual ID:
10270N
Award:
2010 Interactive Merit Award
Agency:
AgencyNet / Ft. Lauderdale
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10135N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10136N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Seventh Generation
Title:
The Million Baby Crawl
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10137N
Award:
2010 Interactive Merit Award
Agency:
College Board / New York
Client:
College Board
Title:
SAT Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10138N
Award:
2010 Interactive Merit Award
Agency:
KONG / Amsterdam
Client:
Ministry of Justice
Title:
Stanislav
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10139N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10140N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
That's Not Cool
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10141N
Award:
2010 Interactive Merit Award
Agency:
The Museum of Modern Art / New York
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10142N
Award:
2010 Interactive Merit Award
Agency:
Tribal/DDB / Auckland
Client:
Coastguard NZ Ltd
Title:
Live Rescue
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10143N
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT
Title:
Big Brother Brasil Linea Test
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10196N
Award:
2010 Interactive Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
5 runners 650,000 followers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10197N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Test Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10198N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Booth Interactive
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10199N
Award:
2010 Interactive Merit Award
Agency:
Elvis / London
Client:
Virgin Trains
Title:
Liverpool Interactive Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10200N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10201N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10202N
Award:
2010 Interactive Merit Award
Agency:
Hyper / london
Client:
Cadbury Dairy Milk
Title:
Nibbles Boutique
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10203N
Award:
2010 Interactive Merit Award
Agency:
Imagination / New York
Client:
oneworld
Title:
The oneworld Travel Library
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10204N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10205N
Award:
2010 Interactive Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10206N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10207N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Supply Chain Interactive Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10208N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10209N
Award:
2010 Interactive Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Axe Music Star Actions
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10210N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone Times Square App
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10211N
Award:
2010 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
Think
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10212N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
EVIAN
Title:
Baby Breakdance
Category:
Online Films And Video / Short Form - Single
Annual ID:
10246N
Award:
2010 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Method
Title:
Shiny Suds
Category:
Online Films And Video / Short Form - Single
Annual ID:
10247N
Award:
2010 Interactive Merit Award
Agency:
EURO RSCG 4D / Suresnes cedex
Client:
Evian
Title:
Evian "Rollerbabies"
Category:
Online Films And Video / Short Form - Single
Annual ID:
10248N
Award:
2010 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Wrigley Orbit Gum
Title:
Clean It Up
Category:
Online Films And Video / Short Form - Single
Annual ID:
10249N
Award:
2010 Interactive Merit Award
Agency:
glue London / London
Client:
News Group Newspapers
Title:
The Sun 4.0
Category:
Online Films And Video / Short Form - Single
Annual ID:
10250N
Award:
2010 Interactive Merit Award
Agency:
Marmalade Melbourne / Melbourne
Client:
VicRoads - Road Safety
Title:
Lions
Category:
Online Films And Video / Short Form - Single
Annual ID:
10251N
Award:
2010 Interactive Merit Award
Agency:
Saatchi / Toronto
Client:
FITC
Title:
The Last Advertising Agency On Earth
Category:
Online Films And Video / Short Form - Single
Annual ID:
10252N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble/Luvs
Title:
New Kid
Category:
Online Films And Video / Short Form - Single
Annual ID:
10253N
Award:
2010 Interactive Merit Award
Agency:
Sony Music Entertainment UK / London
Client:
Columbia Records / Umbro
Title:
Kasabian Football Hero
Category:
Online Films And Video / Short Form - Single
Annual ID:
10254N
Award:
2010 Interactive Merit Award
Agency:
TBWA\PARIS / boulogne billancourt
Client:
Aides
Title:
Graffiti
Category:
Online Films And Video / Short Form - Single
Annual ID:
10255N
Award:
2010 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
DieHard
Title:
Extreme Lights
Category:
Online Films And Video / Short Form - Single
Annual ID:
10256N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Västtrafik
Title:
Travel Planner "Interactive Outdoor Poster"
Category:
Mobile Applications/Sites / Corporate Website
Annual ID:
10172N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Official 2009 US Open iPhone App
Category:
Mobile Applications/Sites / Services
Annual ID:
10177N