The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Change Lives
Agency: BBH / london
Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment
Agency: Futurecom interactive AG / Zurich
Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single
The personal jury judgement
Agency: Le Bureau / Stockholm
Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
TubePetition
Agency: Mizbala / Tel Aviv Yafo
Client: ELA Israel Category: Interactive Advertising / Public Service/ Non-Profit - Single
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Interactive Advertising / Public Service/ Non-Profit - Single
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Fiat 500C Feelgood Playlist
Agency: AKQA / London
Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Websites & Microsites / Social Networks/ Community
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Social Networks/ Community
Big Boston Warm-Up
Agency: Firstborn / NY
Client: Lands' End Category: Websites & Microsites / Social Networks/ Community
Chrome Experiments
Agency: Google Creative Lab / New York
Client: Google Category: Websites & Microsites / Social Networks/ Community
Amplichoir
Agency: Mother Advertising Ltd / London
Client: Dell Category: Websites & Microsites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Websites & Microsites / Social Networks/ Community
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Websites & Microsites / Social Networks/ Community
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Craft / Interface Design
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Craft / Interface Design
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business
Agency: Syzygy Deutschland GmbH / Bad Homburg
Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
ASICS Sportstyle Left Right Blogger Outreach
Agency: Amsterdam Worldwide / Amsterdam
Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST
Agency: MacLaren McCann / Toronto
Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience
Agency: MRM Worldwide / New York
Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell
Agency: Ogilvy Beijing / Beijing
Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter
Agency: Saatchi & Saatchi NY / New York
Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts
Agency: Wieden+Kennedy, New York / New York
Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Barnardo's
Title:
Change Lives
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10231N
Award:
2010 Interactive Merit Award
Agency:
Futurecom interactive AG / Zurich
Client:
Reporter sans Frontieres
Title:
No Comment
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10232N
Award:
2010 Interactive Merit Award
Agency:
Le Bureau / Stockholm
Client:
A Non Smoking Generation
Title:
The personal jury judgement
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10233N
Award:
2010 Interactive Merit Award
Agency:
Mizbala / Tel Aviv Yafo
Client:
ELA Israel
Title:
TubePetition
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10234N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10235N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10156N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Fiat UK
Title:
Fiat 500C Feelgood Playlist
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10157N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10158N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10159N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10160N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Lands' End
Title:
Big Boston Warm-Up
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10161N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Chrome Experiments
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10162N
Award:
2010 Interactive Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Dell
Title:
Amplichoir
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10163N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10164N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10165N
Award:
2010 Interactive Merit Award
Agency:
Peter Vajda / Budapest
Client:
Typeflash
Title:
Typeflash
Category:
Craft / Typography
Annual ID:
10326N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10236N
Award:
2010 Interactive Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10237N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Annual ID:
10311N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Annual ID:
10312N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Annual ID:
10313N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Annual ID:
10314N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Annual ID:
10315N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Annual ID:
10316N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Memorabilia on Microsoft Surface
Category:
Craft / Interface Design
Annual ID:
10317N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Nascar Widget Site
Category:
Craft / Interface Design
Annual ID:
10318N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Interface Design
Annual ID:
10319N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Craft / Interface Design
Annual ID:
10320N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Craft / Interface Design
Annual ID:
10321N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
HBO
Title:
HBO
Category:
Craft / Interface Design
Annual ID:
10322N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Craft / Interface Design
Annual ID:
10323N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Craft / Interface Design
Annual ID:
10324N
Award:
2010 Interactive Merit Award
Agency:
Syzygy Deutschland GmbH / Bad Homburg
Client:
Telefónica o2 (Germany) GmbH & Co. OHG
Title:
o2 Surface: Natural User Interface goes Business
Category:
Craft / Interface Design
Annual ID:
10325N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
ASICS
Title:
ASICS Sportstyle Left Right Blogger Outreach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10217N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10218N
Award:
2010 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10219N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Microsoft Canada/Xbox
Title:
Halo 3 ODST
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10220N
Award:
2010 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Virtual Touch Experience
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10221N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Levi's
Title:
Time Will Tell
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10222N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10223N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
General Mills/Wheaties
Title:
Most Valuable Tweeter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10224N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN - Monday Night Football
Title:
Interactive Storefronts
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10226N
Award:
2010 Interactive Merit Award
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10227N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N