The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Exchange Student
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags Category: Out Of Home / Single
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Collateral / Posters - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Mom's Secret
Agency: JWT Johannesburg / Johannesburg
Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Branded Content / Single
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Campaign
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
Award:
2011 Advertising Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11040A
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11057T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11058T
Award:
2011 Advertising Silver Pencil
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11031A
Award:
2011 Advertising Silver Pencil
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11032A
Award:
2011 Advertising Silver Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11038A
Award:
2011 Advertising Silver Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11023A
Award:
2011 Advertising Silver Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Annual ID:
11101G
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Shanghai
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Annual ID:
11011A
Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Videocon Mobile Phones
Title:
The Cascade of Books
Category:
Out Of Home / Single
Annual ID:
11012A
Award:
2011 Advertising Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Annual ID:
11017A
Award:
2011 Advertising Silver Pencil
Agency:
Belgiovane Williams Mackay / Ultimo
Client:
Selleys
Title:
3 in 1
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11053T
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11004A
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11006A
Award:
2011 Advertising Silver Pencil
Agency:
Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client:
Magazine Go Outside
Title:
Go Outside
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11007A
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Annual ID:
11084G
Award:
2011 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11028A
Award:
2011 Advertising Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Annual ID:
11020A
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Mayhem
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11063T
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Cops & Robbers
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11065T
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Annual ID:
11015A
Award:
2011 Advertising Silver Pencil
Agency:
Contract Advertising / New Delhi
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11036A
Award:
2011 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Non-Broadcast / Campaign
Annual ID:
11082T
Award:
2011 Advertising Silver Pencil
Agency:
JWT Johannesburg / Johannesburg
Client:
Nestle South Africa
Title:
Mom's Secret
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11025A
Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11096G
Award:
2011 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11097G
Award:
2011 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11067T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11068T
Award:
2011 Advertising Silver Pencil
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Branded Content / Single
Annual ID:
11071T
Award:
2011 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Philips
Title:
The Gift
Category:
Non-Broadcast / Single
Annual ID:
11077T
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
POWA
Title:
Neighbours
Category:
Non-Broadcast / Single
Annual ID:
11078T
Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Its Always Time For a Bacardi
Category:
Consumer Radio / Campaign
Annual ID:
11050R
Award:
2011 Advertising Silver Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11035A
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11046T
Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Pregnant/Not Pregnant
Category:
Consumer Radio / Single
Annual ID:
11047R
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A
Award:
2011 Advertising Silver Pencil
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
Get Tested Project
Category:
Public Service / Radio - Single
Annual ID:
11041R