The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Package Design / Single
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Exchange Student
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Espace Ipad
Agency: Marcel / Publicis Conseil / Paris
Client: Renault Category: Mobile Applications/Sites / Durable Goods
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags Category: Out Of Home / Single
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Direct Mail / Single
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single
The Chase
Agency: Venables Bell & Partners / San Francisco
Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign
Doritos Late Night Rihanna
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay Category: Websites & Microsites / Consumer Goods
THE PERRIER MANSION
Agency: Ogilvy France / Paris
Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion
Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Corporate Website
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Comedymark Logo
Agency: TheLab / New York
Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia Category: Typography in Design / Campaign
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev Category: Outdoor Design / Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Collateral / Posters - Campaign
