The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes
Agency: BBDO Mexico / México
Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete
Agency: FoxP2 / Cape Town
Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures
Agency: Marcel / Paris
Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth
Agency: Memac Ogilvy & Mather / Dubai
Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Always Thirsty
Agency: Publicis / New York
Client: P&G / Bounty Category: Magazine / Full Page or Spread - Campaign
Instant Furniture
Agency: Publicis Singapore / Singapore
Client: DIY Living Category: Magazine / Full Page or Spread - Campaign
Maps
Agency: Young & Rubicam Mexico / Mexico, D.F.
Client: Mabe Category: Magazine / Full Page or Spread - Campaign
Betadine
Agency: Young & Rubicam Prague / Prague
Client: Betadine Category: Magazine / Full Page or Spread - Campaign
Coleman Sleeping Bags
Agency: Young & Rubicam Prague / Prague
Client: Coleman Category: Magazine / Full Page or Spread - Campaign
After the Parade
Agency: JWT New York / New York
Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER
Agency: Saatchi & Saatchi Spain / Madrid
Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Enjoy The Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing
Agency: NAIL / Providence
Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive
Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
Celebrity Tap
Agency: Droga5 / New York
Client: UNICEF Category: Integrated Branding / Public Service Campaign
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Branded Content / Music Videos
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
We Lie - Insert
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
3 out of 4
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
Occupy George
Agency: Occupy George / Marlboro
Client: Occupy George Category: Collateral / Promotional Items
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12166A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Devlyn Optical Stores
Title:
Eyes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12167A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12168A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12169A
Award:
2012 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Media 24
Title:
Suburbia Can't Compete
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12170A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12171A
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12172A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12173A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12174A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12175A
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
ROWENTA
Title:
Furnitures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12176A
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Reporters Without Borders
Title:
Pixelated Truth
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12177A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12178A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12179A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12180A
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Bounty
Title:
Always Thirsty
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12181A
Award:
2012 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
DIY Living
Title:
Instant Furniture
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12182A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico, D.F.
Client:
Mabe
Title:
Maps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12183A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Betadine
Title:
Betadine
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12184A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Coleman
Title:
Coleman Sleeping Bags
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12185A
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Services for the UnderServed
Title:
After the Parade
Category:
Public Service / Radio - Campaign
Annual ID:
12318R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Campaign
Annual ID:
12319R
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Spain / Madrid
Client:
Reporters Without Borders
Title:
TWITTER
Category:
Public Service / Radio - Campaign
Annual ID:
12320R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Dinosaurs Real Close
Category:
Public Service / Radio - Campaign
Annual ID:
12321R
Award:
2012 Advertising Merit Award
Agency:
303Lowe / Subiaco
Client:
The Office of Road Safety
Title:
Enjoy The Ride
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12522G
Award:
2012 Advertising Merit Award
Agency:
NAIL / Providence
Client:
Rhode Island Community Food Bank
Title:
Nothing
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12523G
Award:
2012 Advertising Merit Award
Agency:
WHYBIN\TBWA\TEQUILA\ / Pyrmont
Client:
MARS PETCARE
Title:
The PEDIGREE® Adoption Drive
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12524G
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
UNICEF
Title:
Celebrity Tap
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12532G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Branded Content / Music Videos
Annual ID:
12455T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral / Promotional Items
Annual ID:
12244A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
Million Emotions
Category:
Collateral / Promotional Items
Annual ID:
12245A
Award:
2012 Advertising Merit Award
Agency:
JWT Toronto / Toronto
Client:
Nestle
Title:
Business Card
Category:
Collateral / Promotional Items
Annual ID:
12246A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
We Lie - Insert
Category:
Collateral / Promotional Items
Annual ID:
12247A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
3 out of 4
Category:
Collateral / Promotional Items
Annual ID:
12248A
Award:
2012 Advertising Merit Award
Agency:
Occupy George / Marlboro
Client:
Occupy George
Title:
Occupy George
Category:
Collateral / Promotional Items
Annual ID:
12249A
Award:
2012 Advertising Merit Award
Agency:
Herezie Paris / Paris
Client:
Optifog Essilor
Title:
The Foggy Moments
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12381T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12382T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Berlitz Language Center
Title:
The Online Translation Experiment
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12383T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Don't Take it in the Air Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12384T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / Hollywood
Client:
Captain Morgan
Title:
To Life, Love, and Loot
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12385T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
"It's Not Crazy, It's Sports"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12386T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12528T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12529T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Budweiser Canada
Title:
Flash Fans
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12389T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12390T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: Dear Sophie
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12391T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12392T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12393T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12394T
Award:
2012 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
The Bear
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12395T
