The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Innovation in Advertising / Single or Campaign
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Innovation in Advertising / Single or Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Innovation in Advertising / Single or Campaign
You are Here
Agency: BETC / Paris
Client: Pages Jaunes Category: Innovation in Advertising / Single or Campaign
Whopper Lust
Agency: CP+B / Boulder
Client: Burger King Category: Innovation in Advertising / Single or Campaign
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Innovation in Advertising / Single or Campaign
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Innovation in Advertising / Single or Campaign
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Innovation in Advertising / Single or Campaign
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Innovation in Advertising / Single or Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Innovation in Advertising / Single or Campaign
Memories for the Future
Agency: HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client: Google Category: Innovation in Advertising / Single or Campaign
WATER THAT KILLS
Agency: JWT JAKARTA / Jakarta Pusat
Client: KRUHA Category: Innovation in Advertising / Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Innovation in Advertising / Single or Campaign
Missing Add-on
Agency: kempertrautmann gmbh / Hamburg
Client: Initiative Vermisste Kinder Category: Innovation in Advertising / Single or Campaign
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Innovation in Advertising / Single or Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Innovation in Advertising / Single or Campaign
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brothers Pictures Canada Category: Innovation in Advertising / Single or Campaign
OPERATION RIVERS OF LIGHT
Agency: LOWE/SSP3 / BOGOTA
Client: MINISTRY OF DEFENSE Category: Innovation in Advertising / Single or Campaign
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Innovation in Advertising / Single or Campaign
Respect Copyrights!
Agency: Scholz & Friends / Berlin
Client: Constantin Film Verleih GmbH Category: Innovation in Advertising / Single or Campaign
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Innovation in Advertising / Single or Campaign
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Innovation in Advertising / Single or Campaign
Human Twitter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Innovation in Advertising / Single or Campaign
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Innovation in Advertising / Single or Campaign
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Branded Content / Cinema
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem
Agency: BBDO / New York
Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Car Chase
Agency: BBDO Toronto / Toronto
Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Cinema Advertising / Short Form - Under :90 - Single
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Cinema Advertising / Short Form - Under :90 - Single
Younger, Longer
Agency: Iris / New York
Client: Quit Category: Cinema Advertising / Short Form - Under :90 - Single
Approved by VW Chairman
Agency: Ruf Lanz, Zurich / Zurich
Client: Hyundai Category: Cinema Advertising / Short Form - Under :90 - Single
Santec Prison
Agency: serviceplan / Munich
Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Andes Friend Recovery
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions
Agency: OgilvyOne London / London
Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh
Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf
Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Stop The Cycle
Agency: LOWE SINGAPORE / SG
Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Word Game
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Organ Retrieval Banking Organisation Category: Public Service / Outdoor and Posters - Campaign
Saddest Show on Earth
Agency: Y&R Chicago / Chicago
Client: PETA Category: Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12460G
Award:
2012 Advertising Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12461G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12462G
Award:
2012 Advertising Merit Award
Agency:
BETC / Paris
Client:
Pages Jaunes
Title:
You are Here
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12463G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12464G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12465G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12466G
Award:
2012 Advertising Merit Award
Agency:
DDB China Group / Shanghai
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12467G
Award:
2012 Advertising Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12468G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12469G
Award:
2012 Advertising Merit Award
Agency:
HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client:
Google
Title:
Memories for the Future
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12470G
Award:
2012 Advertising Merit Award
Agency:
JWT JAKARTA / Jakarta Pusat
Client:
KRUHA
Title:
WATER THAT KILLS
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12471G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12472G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Initiative Vermisste Kinder
Title:
Missing Add-on
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12473G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12474G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12475G
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Bacteria Billboards
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12476G
Award:
2012 Advertising Merit Award
Agency:
LOWE/SSP3 / BOGOTA
Client:
MINISTRY OF DEFENSE
Title:
OPERATION RIVERS OF LIGHT
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12477G
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12478G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Constantin Film Verleih GmbH
Title:
Respect Copyrights!
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12479G
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12480G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12481G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Human Twitter
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12482G
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12483G
Award:
2012 Advertising Merit Award
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Branded Content / Cinema
Annual ID:
12440T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12413T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Johnson & Johnson
Title:
Anthem
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12414T
Award:
2012 Advertising Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Shaw Communications Inc.
Title:
Car Chase
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12415T
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Addiction
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12416T
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12417T
Award:
2012 Advertising Merit Award
Agency:
Iris / New York
Client:
Quit
Title:
Younger, Longer
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12418T
Award:
2012 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Hyundai
Title:
Approved by VW Chairman
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12419T
Award:
2012 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
SANYO VIDEO Vertrieb AG
Title:
Santec Prison
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12420T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Annual ID:
12439T
Award:
2012 Advertising Merit Award
Agency:
RAPP / London
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Annual ID:
12277A
Award:
2012 Advertising Merit Award
Agency:
Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Annual ID:
12278A
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
AbInBev / Andes Beer
Title:
Andes Friend Recovery
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12206A
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
BGH Air Conditioners
Title:
Big Noses
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12207A
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12209A
Award:
2012 Advertising Merit Award
Agency:
OgilvyOne London / London
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12210A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12211A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12212A
Award:
2012 Advertising Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Inhotim
Title:
Targets
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12269A
Award:
2012 Advertising Merit Award
Agency:
GatesmanMarmion+Dave / Pittsburgh
Client:
Homeless Veterans Project
Title:
MIA Veterans
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12270A
Award:
2012 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Düsseldorf
Client:
MTV Networks AG Switzerland
Title:
Sexidents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12271A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12272A
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)
Title:
Stop The Cycle
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12273A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12274A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Organ Retrieval Banking Organisation
Title:
Word Game
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12275A
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
PETA
Title:
Saddest Show on Earth
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12276A