The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
The World´s Fastest Purchase
Agency: Circus / mexico
Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Experiential Advertising / Events and Competitions
Cars tweet empty parking spaces
Agency: Jung von Matt AG / Stuttgart
Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
The Charity Test Drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Events and Competitions
CONTREXPERIENCE
Agency: Marcel / Paris
Client: CONTREX Category: Experiential Advertising / Events and Competitions
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Experiential Advertising / Events and Competitions
Swap Meet
Agency: mono / Minneapolis
Client: Blu Dot Category: Experiential Advertising / Events and Competitions
Steal Banksy
Agency: Naked Communications / Sydney
Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Experiential Advertising / Events and Competitions
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Facades
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal
Agency: DDB / Auckland
Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures
Agency: Leo Burnett Manila / Makati
Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
Sticked - Porcelain Ballerina
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Single
Pet
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
nany the cow
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio
Agency: Young and Rubicam Mexico / Mexico, D.F.
Client: Bonafont Category: Consumer Radio / Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12012A
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12195A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO / Brisbane
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12196A
Award:
2012 Advertising Merit Award
Agency:
JWT Always Shanghai / Shanghai
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12197A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12198A
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brother Pictures Canada
Title:
Bacteria Billboards
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12199A
Award:
2012 Advertising Merit Award
Agency:
Mother / ny
Client:
Target
Title:
Little Marina
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12200A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy / Mexico, D.F.
Client:
Mattel Mexico/Hot Wheels
Title:
SPEEDWAY
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12201A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
SportScheck
Title:
Sporty Vouchers
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12202A
Award:
2012 Advertising Merit Award
Agency:
Circus / mexico
Client:
Puma
Title:
The World´s Fastest Purchase
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12484G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12485G
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Mercedes-Benz
Title:
Cars tweet empty parking spaces
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12486G
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
The Charity Test Drive
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12487G
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
CONTREX
Title:
CONTREXPERIENCE
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12488G
Award:
2012 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12489G
Award:
2012 Advertising Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12490G
Award:
2012 Advertising Merit Award
Agency:
Naked Communications / Sydney
Client:
Art Series Hotels
Title:
Steal Banksy
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12491G
Award:
2012 Advertising Merit Award
Agency:
Walrus / New York
Client:
Smith & Wollensky
Title:
Your name here
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12492G
Award:
2012 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Carnival
Title:
Bear/Pool/Roller Coaster
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12369T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank/Five-Man/Boogie Boarder
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12370T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12371T
Award:
2012 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
McDonalds
Title:
Kids Birthday Parties
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12372T
Award:
2012 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Old Milwaukee
Title:
Will in the MIdwest
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12373T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
NBA
Title:
First Hand
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12374T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sonic Drive-In
Title:
Create Your Own
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12375T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Traffick Lights
Title:
Facades
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12258A
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Coastguard New Zealand
Title:
Mayday Appeal
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12259A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12260A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Manila / Makati
Client:
WWF Philippines
Title:
Sea Creatures
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12261A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Annual ID:
12287R
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Annual ID:
12288R
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Picture Day
Category:
Consumer Radio / Single
Annual ID:
12289R
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked - Porcelain Ballerina
Category:
Consumer Radio / Single
Annual ID:
12290R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Pet
Category:
Consumer Radio / Single
Annual ID:
12291R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Bully
Category:
Consumer Radio / Single
Annual ID:
12292R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Asteroid
Category:
Consumer Radio / Single
Annual ID:
12293R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Annual ID:
12294R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Annual ID:
12295R
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Annual ID:
12296R
Award:
2012 Advertising Merit Award
Agency:
SapientNitro / Surry Hills
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Annual ID:
12297R
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Bridge
Category:
Consumer Radio / Single
Annual ID:
12298R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
nany the cow
Category:
Consumer Radio / Single
Annual ID:
12299R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
marcos the tuna
Category:
Consumer Radio / Single
Annual ID:
12300R
Award:
2012 Advertising Merit Award
Agency:
Young and Rubicam Mexico / Mexico, D.F.
Client:
Bonafont
Title:
Recycling Radio
Category:
Consumer Radio / Single
Annual ID:
12301R
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G