The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / :30/:25 - Single
GO GO GO
Agency: Ogilvy Brasil / são paulo
Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Brand: Decent Proposal
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Airborne
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / :30/:25 - Single
Think Before Printing
Agency: Division of Labor - San Francisco / Sausalito
Client: Division of Labor Category: Self-Promotion / Single or Campaign
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE Category: Self-Promotion / Single or Campaign
Gandhijifont-Now in Hardcover
Agency: Leo Burnett India / Mumbai
Client: Leo Burnett Category: Self-Promotion / Single or Campaign
Flip Books
Agency: Leo Burnett / Toronto
Client: Peter Schafrick Category: Self-Promotion / Single or Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Branded Content / Games
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's Category: Non-Broadcast / Online
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Non-Broadcast / Online
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Bart Creemers Category: Non-Broadcast / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Non-Broadcast / Online
912 and On The Lam
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Non-Broadcast / Online
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Non-Broadcast / Online
YouTube Interventions
Agency: Ogilvy Cape Town / Cape Town
Client: Wilderness Foundation Category: Non-Broadcast / Online
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Non-Broadcast / Online
Legendary Making of The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Non-Broadcast / Online
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
Role of Aluminum
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks Category: Newspaper / Full Page or Spread - Single
PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Single
Nails
Agency: DDB Singapore / Singapore
Client: 3M Technologies (S) Pte Ltd Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
1550 KILOMETERS ON ONE TANK
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Chinese Restaurant
Agency: FP7/DXB / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Cat
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Fisherman
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Newspaper / Full Page or Spread - Single
Kitchen
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Newspaper / Full Page or Spread - Single
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bank Forum "Hysteria/Mystery/Friday"
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Out Of Home / Transit & Outdoor Installations - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12358T
Award:
2012 Advertising Merit Award
Agency:
Grip Limited / Toronto
Client:
Expedia.ca
Title:
One Actor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12359T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12360T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12361T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Recording
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12362T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12363T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
FLYING HORSE ENERGY DRINK
Title:
GO GO GO
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12364T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12365T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Animal Control
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12366T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Brand: Decent Proposal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12367T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Airborne
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12368T
Award:
2012 Advertising Merit Award
Agency:
Division of Labor - San Francisco / Sausalito
Client:
Division of Labor
Title:
Think Before Printing
Category:
Self-Promotion / Single or Campaign
Annual ID:
12250A
Award:
2012 Advertising Merit Award
Agency:
I&S BBDO / Tokyo
Client:
UMINO SEAWEED STORE
Title:
DESIGN NORI (SEAWEED)
Category:
Self-Promotion / Single or Campaign
Annual ID:
12251A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Leo Burnett
Title:
Gandhijifont-Now in Hardcover
Category:
Self-Promotion / Single or Campaign
Annual ID:
12252A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Peter Schafrick
Title:
Flip Books
Category:
Self-Promotion / Single or Campaign
Annual ID:
12253A
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Annual ID:
12456T
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Branded Content / Games
Annual ID:
12457T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Annual ID:
12458T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Annual ID:
12423T
Award:
2012 Advertising Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Non-Broadcast / Online
Annual ID:
12424T
Award:
2012 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Non-Broadcast / Online
Annual ID:
12425T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Non-Broadcast / Online
Annual ID:
12426T
Award:
2012 Advertising Merit Award
Agency:
Duval Guillaume Modem / Berchem
Client:
Bart Creemers
Title:
Bikers
Category:
Non-Broadcast / Online
Annual ID:
12427T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Non-Broadcast / Online
Annual ID:
12428T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
912 and On The Lam
Category:
Non-Broadcast / Online
Annual ID:
12429T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Non-Broadcast / Online
Annual ID:
12431T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Wilderness Foundation
Title:
YouTube Interventions
Category:
Non-Broadcast / Online
Annual ID:
12432T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Non-Broadcast / Online
Annual ID:
12433T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Non-Broadcast / Online
Annual ID:
12434T
Award:
2012 Advertising Merit Award
Agency:
BBH London / Hollywood
Client:
Weetabix
Title:
Big Day
Category:
Non-Broadcast / Online
Annual ID:
12435T
Award:
2012 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Energizer Philippines Inc
Title:
Gift Of Life
Category:
Non-Broadcast / Online
Annual ID:
12436T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of The Date
Category:
Non-Broadcast / Online
Annual ID:
12437T
Award:
2012 Advertising Merit Award
Agency:
Y&R Amsterdam / Amsterdam
Client:
LG Electronics
Title:
Thief
Category:
Non-Broadcast / Online
Annual ID:
12438T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12349T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Trucks
Title:
Role of Aluminum
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12116A
Award:
2012 Advertising Merit Award
Agency:
BBH India / Mumbai
Client:
Vaseline
Title:
Bat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12117A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
PORK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12118A
Award:
2012 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
3M Technologies (S) Pte Ltd
Title:
Nails
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12119A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12120A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik-Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12121A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
1550 KILOMETERS ON ONE TANK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12122A
Award:
2012 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Batelco
Title:
Batelco Directory - Chinese Restaurant
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12123A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Cat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12124A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12125A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Fisherman
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12126A
Award:
2012 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
Kitchen
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12127A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12203A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
Bank Forum "Hysteria/Mystery/Friday"
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12204A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12205A