The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
updated every second
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding Category: Collateral / Posters - Campaign
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Experiential Advertising / Installations
Money Machine
Agency: AlmapBBDO / São Paulo
Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Experiential Advertising / Installations
GPS
Agency: Grey Group / Mexico City
Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Experiential Advertising / Installations
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Installations
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Single
Mosquito
Agency: BBDO Russia Group / Moscow
Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible
Agency: Ogilvy Cape Town / Cape Town
Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Auto Correct
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Hands free parking
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Gorigon
Agency: BBDO Mexico / México
Client: Scribe Sketchbooks Category: Newspaper / Full Page or Spread - Campaign
True Stories Print Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Blemish
Agency: Bester Burke Slingers / Cape Town
Client: Yardley Oatmeal Spot Buster Category: Newspaper / Full Page or Spread - Campaign
Spending too much time with the wife?
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Carlon Mid : Fosters Category: Newspaper / Full Page or Spread - Campaign
Smart Puppies
Agency: Colenso BBDO / Auckland
Client: Mars Category: Newspaper / Full Page or Spread - Campaign
FISH/CHICKEN/PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Campaign
Summer Sale
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Newspaper / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Newspaper / Full Page or Spread - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Campaign
Life passes by
Agency: Zapping/M&C Saatchi / Madrid
Client: Mapfre Category: Newspaper / Full Page or Spread - Campaign
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Be A Man - "Hair"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Be A Man - "Musical"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Monday Night Football: Plumber
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :20 and Under - Single
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr AG & Co. KG
Title:
updated every second
Category:
Collateral / Posters - Campaign
Annual ID:
12230A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
12231A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Collateral / Posters - Campaign
Annual ID:
12232A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Collateral / Posters - Campaign
Annual ID:
12233A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral / Posters - Campaign
Annual ID:
12234A
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Annual ID:
12493G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Peixe Urbano
Title:
Money Machine
Category:
Experiential Advertising / Installations
Annual ID:
12494G
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Experiential Advertising / Installations
Annual ID:
12495G
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Experiential Advertising / Installations
Annual ID:
12496G
Award:
2012 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Experiential Advertising / Installations
Annual ID:
12497G
Award:
2012 Advertising Merit Award
Agency:
Grey Group / Mexico City
Client:
AMNESTY INTERNATIONAL
Title:
GPS
Category:
Experiential Advertising / Installations
Annual ID:
12498G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Allsecur
Title:
Upside down
Category:
Experiential Advertising / Installations
Annual ID:
12499G
Award:
2012 Advertising Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Annual ID:
12500G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Experiential Advertising / Installations
Annual ID:
12501G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Experiential Advertising / Installations
Annual ID:
12502G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
The Explosions Game
Category:
Experiential Advertising / Installations
Annual ID:
12503G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12235A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12236A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12237A
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings: Quill
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12238A
Award:
2012 Advertising Merit Award
Agency:
BBDO Russia Group / Moscow
Client:
StroyMaster
Title:
Mosquito
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12387T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Prison Broadcasting Network
Title:
Rehabilitation is Possible
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12388T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Brand Transformation / Single
Annual ID:
12525G
Award:
2012 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12526G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Auto Correct
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12128A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands free parking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12129A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Scribe Sketchbooks
Title:
Gorigon
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12130A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
True Stories Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12131A
Award:
2012 Advertising Merit Award
Agency:
Bester Burke Slingers / Cape Town
Client:
Yardley Oatmeal Spot Buster
Title:
Blemish
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12132A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Carlon Mid : Fosters
Title:
Spending too much time with the wife?
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12133A
Award:
2012 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Smart Puppies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12134A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
FISH/CHICKEN/PORK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12135A
Award:
2012 Advertising Merit Award
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Summer Sale
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12136A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12137A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12138A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12139A
Award:
2012 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12140A
Award:
2012 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mapfre
Title:
Life passes by
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12141A
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO - No Middle Choice
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12376T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
ConAgra - Manwich
Title:
Be A Man - "Hair"
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12377T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
ConAgra - Manwich
Title:
Be A Man - "Musical"
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12378T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12379T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Plumber
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12380T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank Reardon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12351T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Boogie Boarder
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12352T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12353T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12354T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12355T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12356T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12357T