The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters)
Agency: La Comunidad / Miami
Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model
Agency: MCCANN ERICKSON / MADRID
Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels
Agency: StrawberryFrog / Los Angeles
Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over 60 second - Single
What Britain Loves
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: ZDF Category: Consumer Television / Over 60 second - Single
Halftime America
Agency: Wieden + Kennedy, Portland / Portland
Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Handmade in Chennai
Agency: Wieden + Kennedy New Delhi / New Delhi
Client: Royal Enfield Category: Consumer Television / Over 60 second - Single
The Counter Demoralization
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Dossier Category: Consumer Television / Over 60 second - Single
Towel
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Ole Category: Consumer Television / Over 60 second - Single
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Reunion
Agency: Campbell Ewald Advertising / Warren
Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ Category: Public Service / Television - Single
Smutley
Agency: Goodby Silverstein & Partners / San Francisco
Client: AIDES Category: Public Service / Television - Single
The Share Experiment
Agency: SHACKLETON / MADRID
Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland
Client: Procter & Gamble Category: Public Service / Television - Single
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Magazine / Full Page or Spread - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Mini Chuppa Chuppa kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Advanced Obstacle Detector "Deer"
Agency: Draftfcb South Africa / Sandton
Client: Lexus Category: Magazine / Full Page or Spread - Single
PEDESTRIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single
Egg
Agency: M & C Saatchi / Sydney
Client: Steggles Category: Magazine / Full Page or Spread - Single
Tennis
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Boxing
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Magazine / Full Page or Spread - Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12396T
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Gladiator Energy Drink
Title:
Abs
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12397T
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Lagardère - Tiji
Title:
Colours
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12398T
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Tokyo
Client:
Toshiba Corporation
Title:
With 10 years of life
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12399T
Award:
2012 Advertising Merit Award
Agency:
Don / Capital Federal
Client:
Fibertel
Title:
Photogenic
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12400T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12401T
Award:
2012 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
BAFICI (Buenos Aires International Independent Film Festival)
Title:
Cazadores (Hunters)
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12402T
Award:
2012 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Campofrio
Title:
A New Female Model
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12403T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Sydney / Los Angeles
Client:
Bundaberg Rum
Title:
Clear Character
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12404T
Award:
2012 Advertising Merit Award
Agency:
StrawberryFrog / Los Angeles
Client:
Jim Beam
Title:
Parallels
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12405T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Hussars
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12406T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12407T
Award:
2012 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
ZDF
Title:
Witness to History - Kennedy
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12408T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Chrysler Group LLC
Title:
Halftime America
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12409T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy New Delhi / New Delhi
Client:
Royal Enfield
Title:
Handmade in Chennai
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12410T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Dossier
Title:
The Counter Demoralization
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12411T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Ole
Title:
Towel
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12412T
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Blueprint
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12149A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12150A
Award:
2012 Advertising Merit Award
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12151A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Like Me Back, Heels or Flats, First Had Sex
Category:
Public Service / Television - Campaign
Annual ID:
12285T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Annual ID:
12286T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Annual ID:
12279T
Award:
2012 Advertising Merit Award
Agency:
Campbell Ewald Advertising / Warren
Client:
The Ad Council and the National Fatherhood Initiative
Title:
Reunion
Category:
Public Service / Television - Single
Annual ID:
12280T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IQ
Title:
SMOTHNESS
Category:
Public Service / Television - Single
Annual ID:
12281T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
AIDES
Title:
Smutley
Category:
Public Service / Television - Single
Annual ID:
12282T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Action Against Hunger (Spain)
Title:
The Share Experiment
Category:
Public Service / Television - Single
Annual ID:
12283T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Procter & Gamble
Title:
P&G Special Olympics - What I See
Category:
Public Service / Television - Single
Annual ID:
12284T
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12152A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12153A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12154A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12155A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chuppa Chuppa kipik-Sindy
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12156A
Award:
2012 Advertising Merit Award
Agency:
Draftfcb South Africa / Sandton
Client:
Lexus
Title:
Advanced Obstacle Detector "Deer"
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12157A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
PEDESTRIAN
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12158A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Steggles
Title:
Egg
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12159A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Group, HK / Hong Kong
Client:
Beijing Sports Radio
Title:
Tennis
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12160A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Group, HK / Hong Kong
Client:
Beijing Sports Radio
Title:
Boxing
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12161A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12162A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12163A
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12164A
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12165A
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12459G
