The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Magazine / Full Page or Spread - Single
Annual ID
12159A
About the Work
THE OBJECTIVES:
To challenge the perception that a large number of consumers still have, that chickens are raised in battery cages. The fact is, all Steggles chickens are barn raise.
THE REASONING BEHIND THE SOLUTION:
An intriguing approach to the problem was to compare the space the chicken live in at a Steggles farm with the cramped living conditions they experience in an egg.
WHERE DID THE ADVERT RUN?
Full page consumer magasines.
To challenge the perception that a large number of consumers still have, that chickens are raised in battery cages. The fact is, all Steggles chickens are barn raise.
THE REASONING BEHIND THE SOLUTION:
An intriguing approach to the problem was to compare the space the chicken live in at a Steggles farm with the cramped living conditions they experience in an egg.
WHERE DID THE ADVERT RUN?
Full page consumer magasines.
2012 Awards
Total Points: 5
Merit
Credits
Related Awards
