The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Identity
Agency: Cossette / Montreal
Client: Resolute - Forest Products Category: Branding / Logo Design
Fist
Agency: Esparza Advertising / Albuquerque
Client: Rhythm for a Reason Category: Branding / Logo Design
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Branding / Logo Design
DC Comics
Agency: Landor Associates / San Francisco
Client: DC Comics Category: Branding / Logo Design
Logo
Agency: Out of the Box / New Delhi
Client: Rembrandt Law Company Category: Branding / Logo Design
Tixie Logo
Agency: Sandstrom Partners / Portland
Client: Tenth Caller Category: Branding / Logo Design
Liquid Television Beaker Logo
Agency: MTV Off-Air Creative / New York
Client: MTV Category: Branding / Logo Design
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Will the Sun Rise or Set on Japan ?
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Comittee Category: Public Service / Outdoor and Posters - Campaign
NIPPON
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Committee Category: Public Service / Outdoor and Posters - Campaign
Last Words
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Public Service / Outdoor and Posters - Campaign
You save one, you save more than one
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service / Outdoor and Posters - Campaign
Street Dance Festival
Agency: Perfil252 / Belo Horizonte
Client: Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall) Category: Public Service / Outdoor and Posters - Campaign
dwarf depression
Agency: shailesh khandeparkar / mumbai
Client: loving hand ministries Category: Public Service / Outdoor and Posters - Campaign
The Giant Bacteria
Agency: Leo Burnett Thailand / Bangkok
Client: Safeguard Category: Public Service / Outdoor and Posters - Campaign
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI
Agency: TBWA\ISTANBUL / ISTANBUL
Client: MINI Category: Outdoor Design / Transit - Single
Squeezed
Agency: Zulu Alpha Kilo / Toronto
Client: Simply Orange Category: Outdoor Design / Transit - Single
Feathers
Agency: Basic Books / Perseus Books Group / New York
Client: Basic Books Category: Publication Design / Book Cover Design
Dead Man Cooking
Agency: Jung von Matt / Hamburg
Client: ALIVE e.V. Category: Publication Design / Book Cover Design
Milano Salone 2011
Agency: Daiko Advertising Inc. / Osaka
Client: Panasonic Corporation Category: Branding / Booklet/Brochure
The Dream Room
Agency: Morris Pinewood Stockholm / Stockholm
Client: Liljevalchs Category: Branding / Booklet/Brochure
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup
Agency: BBDO / New York
Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N
Agency: Design Army / Washington
Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Collateral Design / Promotion
Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
mt train
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Spatial Design / Outdoor Spaces
King Kong
Agency: Leo Burnett Colombiana / Bogota
Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore)
Agency: NIPPON DESIGN CENTER / Tokyo
Client: yueni Category: Collateral Design / Posters - Single
Grenade
Agency: Ogilvy & Mather / London
Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
Reflective Billboard
Agency: Cossette / Vancouver
Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brothers Pictures Canada Category: Outdoor Design / Billboards - Single
good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
Have a good choice!
Agency: E.Co.,Ltd. / Tokyo
Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Merit Award
Agency:
Cossette / Montreal
Client:
Resolute - Forest Products
Title:
Identity
Category:
Branding / Logo Design
Annual ID:
12086D
Award:
2012 Design Merit Award
Agency:
Esparza Advertising / Albuquerque
Client:
Rhythm for a Reason
Title:
Fist
Category:
Branding / Logo Design
Annual ID:
12087D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Branding / Logo Design
Annual ID:
12088D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Comics
Title:
DC Comics
Category:
Branding / Logo Design
Annual ID:
12089D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Branding / Logo Design
Annual ID:
12090D
Award:
2012 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Rembrandt Law Company
Title:
Logo
Category:
Branding / Logo Design
Annual ID:
12091D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Tenth Caller
Title:
Tixie Logo
Category:
Branding / Logo Design
Annual ID:
12092D
Award:
2012 Design Merit Award
Agency:
MTV Off-Air Creative / New York
Client:
MTV
Title:
Liquid Television Beaker Logo
Category:
Branding / Logo Design
Annual ID:
12093D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
Sequoia
Title:
Nothing to Hide
Category:
Broadcast Design / Campaign
Annual ID:
12197D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
12159D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Tokachi Poster Award Executive Comittee
Title:
Will the Sun Rise or Set on Japan ?
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12211D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Tokachi Poster Award Executive Committee
Title:
NIPPON
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12212D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Last Words
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12213D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
WWF India
Title:
You save one, you save more than one
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12214D
Award:
2012 Design Merit Award
Agency:
Perfil252 / Belo Horizonte
Client:
Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall)
Title:
Street Dance Festival
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12215D
Award:
2012 Design Merit Award
Agency:
shailesh khandeparkar / mumbai
Client:
loving hand ministries
Title:
dwarf depression
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12216D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Safeguard
Title:
The Giant Bacteria
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12217D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Annual ID:
12166D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Annual ID:
12168D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Outdoor Design / Transit - Single
Annual ID:
12169D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Annual ID:
12170D
Award:
2012 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
MINI
Title:
MORE PEOPLE MORE MINI
Category:
Outdoor Design / Transit - Single
Annual ID:
12171D
Award:
2012 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Simply Orange
Title:
Squeezed
Category:
Outdoor Design / Transit - Single
Annual ID:
12172D
Award:
2012 Design Merit Award
Agency:
Basic Books / Perseus Books Group / New York
Client:
Basic Books
Title:
Feathers
Category:
Publication Design / Book Cover Design
Annual ID:
12181D
Award:
2012 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Publication Design / Book Cover Design
Annual ID:
12182D
Award:
2012 Design Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
Panasonic Corporation
Title:
Milano Salone 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12082D
Award:
2012 Design Merit Award
Agency:
GROUND / Tokyo
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Annual ID:
12083D
Award:
2012 Design Merit Award
Agency:
Morris Pinewood Stockholm / Stockholm
Client:
Liljevalchs
Title:
The Dream Room
Category:
Branding / Booklet/Brochure
Annual ID:
12084D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral Design / Promotion
Annual ID:
12153D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
Diageo/Guinness
Title:
The Guinness QR Cup
Category:
Collateral Design / Promotion
Annual ID:
12154D
Award:
2012 Design Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Bouncing Mail
Category:
Collateral Design / Promotion
Annual ID:
12155D
Award:
2012 Design Merit Award
Agency:
Design Army / Washington
Client:
Neenah Paper
Title:
PERFECT10N
Category:
Collateral Design / Promotion
Annual ID:
12156D
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/National Geographic
Title:
Deep Sea Calendar
Category:
Collateral Design / Promotion
Annual ID:
12157D
Award:
2012 Design Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Annual ID:
12158D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12233D
Award:
2012 Design Merit Award
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12234D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt train
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12160D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12161D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Colombiana / Bogota
Client:
Bumba, Aldor
Title:
King Kong
Category:
Collateral Design / Posters - Single
Annual ID:
12121D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral Design / Posters - Single
Annual ID:
12122D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral Design / Posters - Single
Annual ID:
12123D
Award:
2012 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
yueni
Title:
yueni (therefore)
Category:
Collateral Design / Posters - Single
Annual ID:
12124D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
12125D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Duck
Category:
Collateral Design / Posters - Single
Annual ID:
12126D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Pig
Category:
Collateral Design / Posters - Single
Annual ID:
12127D
Award:
2012 Design Merit Award
Agency:
Cossette / Vancouver
Client:
McDonald's Restaurants of Canada Ltd.
Title:
Reflective Billboard
Category:
Outdoor Design / Billboards - Single
Annual ID:
12162D
Award:
2012 Design Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Bacteria Billboards
Category:
Outdoor Design / Billboards - Single
Annual ID:
12163D
Award:
2012 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12231D
Award:
2012 Design Merit Award
Agency:
JWT Germany / Hamburg
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12232D
Award:
2012 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
GRILL BURGER CLUB SASA
Title:
Have a good choice!
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12145D