The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Annual ID:
12097N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Annual ID:
12098N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Annual ID:
12099N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Annual ID:
12100N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Annual ID:
12101N