The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere
Agency: BBDO San Francisco / San Francisco
Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Google Wallet
Agency: R/GA / New York
Client: Google Category: Mobile Applications/Sites / E-Commerce
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere
Agency: Enlighten / Ann Arbor
Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video
Agency: Anomaly London / London
Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book
Agency: DDB Group Melbourne / RICHMOND
Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780
Agency: Evolution Bureau / San Francisco
Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks
Agency: imc2 / Dallas
Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents
Agency: Kolle Rebbe / Hamburg
Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women
Agency: Leo Burnett Beirut / Beirut
Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney
Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Social Interview
Agency: R/GA / New York
Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist"
Agency: TBWA\Chiat\Day / New York
Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Annual ID:
12286N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12202N
Award:
2012 Interactive Merit Award
Agency:
BBDO San Francisco / San Francisco
Client:
Barefoot Wine
Title:
One Beach Facebook Film Premiere
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12204N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12205N
Award:
2012 Interactive Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Bros. Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12206N
Award:
2012 Interactive Merit Award
Agency:
Abitlikethis / Melbourne
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12197N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12198N
Award:
2012 Interactive Merit Award
Agency:
DDB New York / New York
Client:
The Humane Society, Maddie's Fund, And The Shelter Project
Title:
Adopt Your Doggie Double
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12199N
Award:
2012 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12200N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
12151N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12147N
Award:
2012 Interactive Merit Award
Agency:
Enlighten / Ann Arbor
Client:
Enlighten
Title:
WhatWasThere
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12148N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12149N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12150N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Social Media / Best Use of Social Media
Annual ID:
12303N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Fanwagen
Category:
Social Media / Best Use of Social Media
Annual ID:
12304N
Award:
2012 Interactive Merit Award
Agency:
Anomaly London / London
Client:
Sony Music
Title:
The Vaccines 'Wetsuit' Instagram Video
Category:
Social Media / Best Use of Social Media
Annual ID:
12305N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Annual ID:
12306N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Annual ID:
12307N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Social Media / Best Use of Social Media
Annual ID:
12308N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Annual ID:
12309N
Award:
2012 Interactive Merit Award
Agency:
DDB Group Melbourne / RICHMOND
Client:
The Reach Foundation
Title:
Open Book
Category:
Social Media / Best Use of Social Media
Annual ID:
12310N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Social Media / Best Use of Social Media
Annual ID:
12311N
Award:
2012 Interactive Merit Award
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Social Media / Best Use of Social Media
Annual ID:
12312N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Jameson Irish Whiskey, IDL, Pernod Ricard USA
Title:
Jameson, 1780
Category:
Social Media / Best Use of Social Media
Annual ID:
12313N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Social Media / Best Use of Social Media
Annual ID:
12314N
Award:
2012 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Social Media / Best Use of Social Media
Annual ID:
12315N
Award:
2012 Interactive Merit Award
Agency:
imc2 / Dallas
Client:
Secret
Title:
Secret Mean Stinks
Category:
Social Media / Best Use of Social Media
Annual ID:
12316N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Graubuenden
Title:
Obermutten - A Little Village Goes Global
Category:
Social Media / Best Use of Social Media
Annual ID:
12317N
Award:
2012 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Google Germany GmbH
Title:
YouTube Secret Talents
Category:
Social Media / Best Use of Social Media
Annual ID:
12318N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
No Rights No Women
Title:
No Rights No Women
Category:
Social Media / Best Use of Social Media
Annual ID:
12319N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Social Media / Best Use of Social Media
Annual ID:
12320N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Social Media / Best Use of Social Media
Annual ID:
12321N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Social Media / Best Use of Social Media
Annual ID:
12322N
Award:
2012 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
YouTube Takeover
Category:
Social Media / Best Use of Social Media
Annual ID:
12323N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sydney / Sydney
Client:
Transport Accident Commission
Title:
How 'Speedkills' Killed Speed
Category:
Social Media / Best Use of Social Media
Annual ID:
12324N
Award:
2012 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Social Media / Best Use of Social Media
Annual ID:
12325N
Award:
2012 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
The Feed
Category:
Social Media / Best Use of Social Media
Annual ID:
12326N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
The Social Interview
Category:
Social Media / Best Use of Social Media
Annual ID:
12327N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Social Media / Best Use of Social Media
Annual ID:
12328N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Social Media / Best Use of Social Media
Annual ID:
12329N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Sponsafier 3
Category:
Social Media / Best Use of Social Media
Annual ID:
12330N
Award:
2012 Interactive Merit Award
Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Social Media / Best Use of Social Media
Annual ID:
12331N
Award:
2012 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Wrigley
Title:
Facebook "Fist"
Category:
Social Media / Best Use of Social Media
Annual ID:
12332N
Award:
2012 Interactive Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Social Media / Best Use of Social Media
Annual ID:
12333N