The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Chauncey Billups Garage Sale Agency: TDA_Boulder / Boulder Client: Billups Elite Category: Social Media / Best Use of Social Media

Doug, the Orange Spokespuppet Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Social Media / Best Use of Social Media

The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Social Media / Best Use of Social Media

150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media

What Do You Love? Agency: Big Spaceship / Brooklyn Client: Google Category: Websites / Services

The Expressive Web Agency: Big Spaceship / Brooklyn Client: Adobe Category: Websites / Services

The PNC Christmas Price Index Express Agency: Deutsch Inc. / NEw york Client: PNC Bank Category: Websites / Services

Always Epic - Brian Wilson Agency: Hill Holliday / Boston Client: Major League Baseball Category: Websites / Services

Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Services

Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Websites / Services

Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Mobile Applications/Sites / Branded Games

Windows Azure iPad Ad Agency: Deutsch Inc. / NEw york Client: Microsoft Category: Mobile Applications/Sites / Branded Games

Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Branded Games

Car Park Challenge Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont Client: NRMA Insurance Category: Mobile Applications/Sites / Branded Games

Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Self-Promotion

Me&Friends Agency: Scholz & Friends / Berlin Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion

Unbottle Yourself Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single

The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single

Microsite PLAY Agency: Baillat Cardell & fils + Iregular / Montréal Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single

EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single

Temptations Sampling Machine Agency: CP+B / Boulder Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single

Times Square Tracker Agency: CP+B / Boulder Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single

The face of the marathon. Agency: HEIMAT / Berlin Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single

Pirate Radio Experiment Agency: Jung von Matt AG / Berlin Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single

SoundAffects Agency: mono / Minneapolis Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single

The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single

Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single

Absolut Blank Live Agency: The Mill Digital / London Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single

The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single

Cage Cop Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single

Hitchhiker Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single

Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Online Films & Video / Short Form - Single

Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Films & Video / Short Form - Single

Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single

XYLOPHONE Agency: Drill / Shibuya Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single

The Man Who Played Literally Hungry Agency: Furlined / Santa Monica Client: Snickers Category: Online Films & Video / Short Form - Single

Search Stories: A New/Old Prosthetic Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Single

The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Online Films & Video / Short Form - Single

HERO spot Agency: Sid Lee / Montreal Client: adidas AG Category: Online Films & Video / Short Form - Single

Tomorrow starts now Agency: TBWA Berlin / Berlin Client: adidas AG Category: Online Films & Video / Short Form - Single

Explore Your World Agency: Venables Bell & Partners / San Francisco Client: Google Category: Online Films & Video / Short Form - Single

Bulletstorm Last Call Agency: Wieden + Kennedy, Portland / Portland Client: Electronic Arts Category: Online Films & Video / Short Form - Single

Jennifer Aniston Goes Viral Agency: Zambezi / Venice Client: smartwater Category: Online Films & Video / Short Form - Single

Agency Spy Agency: Grey / New York Client: Grey Category: Online Films & Video / Self-Promotion - Single

"Up All Night" Fan Montage Video Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single

UNIQLO NYC NOW Agency: mount inc. / Shibuya-ku Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community

Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community

Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community

The One Show

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Title

Category

Annual ID

Award: 2012 Interactive Merit Award

Agency: TDA_Boulder / Boulder

Client: Billups Elite

Title: Chauncey Billups Garage Sale

Category: Social Media / Best Use of Social Media

Annual ID: 12334N

Award: 2012 Interactive Merit Award

Agency: Team Detroit / Dearborn

Client: Ford Motor Company

Title: Doug, the Orange Spokespuppet

Category: Social Media / Best Use of Social Media

Annual ID: 12335N

Award: 2012 Interactive Merit Award

Agency: VIRTUE Worldwide / Brooklyn

Client: Intel

Title: The Creators Project

Category: Social Media / Best Use of Social Media

Annual ID: 12336N

Award: 2012 Interactive Merit Award

Agency: webguerillas GmbH / Munich

Client: Mammut Sports Group AG

Title: 150years of Mammut - the biggest peak project in history

Category: Social Media / Best Use of Social Media

Annual ID: 12337N

Award: 2012 Interactive Merit Award

Agency: Big Spaceship / Brooklyn

Client: Google

Title: What Do You Love?

Category: Websites / Services

Annual ID: 12122N

Award: 2012 Interactive Merit Award

Agency: Big Spaceship / Brooklyn

Client: Adobe

Title: The Expressive Web

Category: Websites / Services

Annual ID: 12123N

Award: 2012 Interactive Merit Award

Agency: Deutsch Inc. / NEw york

Client: PNC Bank

Title: The PNC Christmas Price Index Express

Category: Websites / Services

Annual ID: 12124N

Award: 2012 Interactive Merit Award

Agency: Hill Holliday / Boston

Client: Major League Baseball

Title: Always Epic - Brian Wilson

Category: Websites / Services

Annual ID: 12125N

Award:
2012 Interactive Merit Award

Agency:
TDA_Boulder / Boulder

Client:
Billups Elite

Title:
Chauncey Billups Garage Sale

Category:
Social Media / Best Use of Social Media

Annual ID:
12334N

Award:
2012 Interactive Merit Award

Agency:
Team Detroit / Dearborn

Client:
Ford Motor Company

Title:
Doug, the Orange Spokespuppet

Category:
Social Media / Best Use of Social Media

Annual ID:
12335N

Award:
2012 Interactive Merit Award

Agency:
VIRTUE Worldwide / Brooklyn

Client:
Intel

Title:
The Creators Project

Category:
Social Media / Best Use of Social Media

Annual ID:
12336N

Award:
2012 Interactive Merit Award

Agency:
webguerillas GmbH / Munich

Client:
Mammut Sports Group AG

Title:
150years of Mammut - the biggest peak project in history

Category:
Social Media / Best Use of Social Media

Annual ID:
12337N

Award:
2012 Interactive Merit Award

Agency:
Big Spaceship / Brooklyn

Client:
Google

Title:
What Do You Love?

Category:
Websites / Services

Annual ID:
12122N

Award:
2012 Interactive Merit Award

Agency:
Big Spaceship / Brooklyn

Client:
Adobe

Title:
The Expressive Web

Category:
Websites / Services

Annual ID:
12123N

Award:
2012 Interactive Merit Award

Agency:
Deutsch Inc. / NEw york

Client:
PNC Bank

Title:
The PNC Christmas Price Index Express

Category:
Websites / Services

Annual ID:
12124N

Award:
2012 Interactive Merit Award

Agency:
Hill Holliday / Boston

Client:
Major League Baseball

Title:
Always Epic - Brian Wilson

Category:
Websites / Services

Annual ID:
12125N

Award:
2012 Interactive Merit Award

Agency:
Leo Burnett / Millers Point

Client:
Australian Bureau of Statistics

Title:
Spotlight

Category:
Websites / Services

Annual ID:
12126N

Award:
2012 Interactive Merit Award

Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich

Client:
Switzerland Tourism

Title:
Holidays without Internet

Category:
Websites / Services

Annual ID:
12127N

Award:
2012 Interactive Merit Award

Agency:
CP+B / Boulder

Client:
Domino's

Title:
Pizza Hero

Category:
Mobile Applications/Sites / Branded Games

Annual ID:
12139N

Award:
2012 Interactive Merit Award

Agency:
Deutsch Inc. / NEw york

Client:
Microsoft

Title:
Windows Azure iPad Ad

Category:
Mobile Applications/Sites / Branded Games

Annual ID:
12140N

Award:
2012 Interactive Merit Award

Agency:
R/GA / New York

Client:
R/GA

Title:
Social Media Hell

Category:
Mobile Applications/Sites / Branded Games

Annual ID:
12141N

Award:
2012 Interactive Merit Award

Agency:
WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont