The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Voltron Force Promo
Agency: Oishii Creative / Pasadena
Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix
Agency: Studio Zoo / Randburg
Client: DStv Category: Promos / Television Promo
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney
Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App
Agency: Grey London / London
Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic
Agency: JWT New York / New York
Client: Macy's Category: Branded Applications / Branded applications
King of the Slope
Agency: Lowe Brindfors / Stockholm
Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break
Agency: Pereira & O'Dell / San Francisco
Client: Corona Category: Branded Applications / Branded applications
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Branded Applications / Branded applications
Spider
Agency: The Martin Agency / Richmond
Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake
Agency: The Martin Agency / Richmond
Client: Walmart Category: Branded Applications / Branded applications
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin
Agency: Santa Clara / São Paulo
Client: Nycomed Category: Promos / Gaming Promos
Death Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign
Agency: Creative Artists Agency / Los Angeles
Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say
Agency: Hard Citizen / Toronto
Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project
Agency: MediaCom / New York
Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown
Agency: MediaCom / New York
Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis
Agency: String Theory / Auckland
Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher
Agency: The Martin Agency / Richmond
Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com
Agency: Tribal DDB Worldwide / New York
Client: Reebok Category: Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Merit Award
Agency:
Oishii Creative / Pasadena
Client:
Nicktoons
Title:
Voltron Force Promo
Category:
Promos / Television Promo
Annual ID:
12186E
Award:
2012 Branded Entertainment Merit Award
Agency:
Studio Zoo / Randburg
Client:
DStv
Title:
Guess who’s been watching DStv - Chopstix
Category:
Promos / Television Promo
Annual ID:
12187E
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS
Title:
THE NIGHTJAR
Category:
Gaming / Branded mobile games
Annual ID:
12090E
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Applications / Branded applications
Annual ID:
12091E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Branded Applications / Branded applications
Annual ID:
12092E
Award:
2012 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Pepsi Max
Title:
Pepsi Max Top Mates
Category:
Branded Applications / Branded applications
Annual ID:
12093E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Branded Applications / Branded applications
Annual ID:
12094E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Branded Applications / Branded applications
Annual ID:
12095E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
The Paper Baron
Category:
Branded Applications / Branded applications
Annual ID:
12096E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grey London / London
Client:
Dairy Crest
Title:
Country Life - The Great British Picnic App
Category:
Branded Applications / Branded applications
Annual ID:
12097E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Believe-O-Magic
Category:
Branded Applications / Branded applications
Annual ID:
12098E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording
Title:
King of the Slope
Category:
Branded Applications / Branded applications
Annual ID:
12099E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Corona
Title:
Corona Beach Break
Category:
Branded Applications / Branded applications
Annual ID:
12100E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Google Wallet
Title:
Google Wallet
Category:
Branded Applications / Branded applications
Annual ID:
12101E
Award:
2012 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Annual ID:
12102E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Spider
Category:
Branded Applications / Branded applications
Annual ID:
12103E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Frank the Fruitcake
Category:
Branded Applications / Branded applications
Annual ID:
12104E
Award:
2012 Branded Entertainment Merit Award
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Epic Comic Movies
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12191E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Promos / Gaming Promos
Annual ID:
12192E
Award:
2012 Branded Entertainment Merit Award
Agency:
Santa Clara / São Paulo
Client:
Nycomed
Title:
Game of life Nebacetin
Category:
Promos / Gaming Promos
Annual ID:
12193E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
Death Road
Category:
Online Branded Entertainment / Short-form
Annual ID:
12105E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi
Category:
Online Branded Entertainment / Short-form
Annual ID:
12106E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Online Branded Entertainment / Short-form
Annual ID:
12107E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Online Branded Entertainment / Short-form
Annual ID:
12108E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Diageo
Title:
Jeremiah Weed's Badass Campaign
Category:
Online Branded Entertainment / Short-form
Annual ID:
12109E
Award:
2012 Branded Entertainment Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Branded Entertainment / Short-form
Annual ID:
12110E
Award:
2012 Branded Entertainment Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Branded Entertainment / Short-form
Annual ID:
12111E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hard Citizen / Toronto
Client:
Shit Girls Say
Title:
Shit Girls Say
Category:
Online Branded Entertainment / Short-form
Annual ID:
12112E
Award:
2012 Branded Entertainment Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
BMW North America
Title:
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Category:
Online Branded Entertainment / Short-form
Annual ID:
12113E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Online Branded Entertainment / Short-form
Annual ID:
12114E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Audi
Title:
Untitled Jersey City Project
Category:
Online Branded Entertainment / Short-form
Annual ID:
12115E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
ConAgra Foods
Title:
Healthy Choice Top Chef Showdown
Category:
Online Branded Entertainment / Short-form
Annual ID:
12116E
Award:
2012 Branded Entertainment Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Branded Entertainment / Short-form
Annual ID:
12117E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Online Branded Entertainment / Short-form
Annual ID:
12118E
Award:
2012 Branded Entertainment Merit Award
Agency:
String Theory / Auckland
Client:
Good Books
Title:
Metamorphosis
Category:
Online Branded Entertainment / Short-form
Annual ID:
12119E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer
Title:
Bieber/Usher
Category:
Online Branded Entertainment / Short-form
Annual ID:
12120E
Award:
2012 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Reebok
Title:
WeRClassic.com
Category:
Online Branded Entertainment / Short-form
Annual ID:
12121E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Best Brand Channel
Annual ID:
12176E