The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Experiential Advertising / Installations
Money Machine
Agency: AlmapBBDO / São Paulo
Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Experiential Advertising / Installations
GPS
Agency: Grey Group / Mexico City
Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Experiential Advertising / Installations
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Annual ID:
12493G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Peixe Urbano
Title:
Money Machine
Category:
Experiential Advertising / Installations
Annual ID:
12494G
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Experiential Advertising / Installations
Annual ID:
12495G
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Experiential Advertising / Installations
Annual ID:
12496G
Award:
2012 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Experiential Advertising / Installations
Annual ID:
12497G
Award:
2012 Advertising Merit Award
Agency:
Grey Group / Mexico City
Client:
AMNESTY INTERNATIONAL
Title:
GPS
Category:
Experiential Advertising / Installations
Annual ID:
12498G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Allsecur
Title:
Upside down
Category:
Experiential Advertising / Installations
Annual ID:
12499G
Award:
2012 Advertising Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Annual ID:
12500G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Experiential Advertising / Installations
Annual ID:
12501G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Experiential Advertising / Installations
Annual ID:
12502G