The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Tundra Endeavour Pull
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Experiential Advertising / Events and Competitions
She Runs
Agency: JOY. / Redfern
Client: Nike Category: Experiential Advertising / Events and Competitions
CP3 Cut Through LA
Agency: Wieden+Kennedy / New York
Client: Jordan Brand Category: Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13466G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13467G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13468G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13470G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13471G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13472G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13473G
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour Pull
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13474G
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
Nike
Title:
She Runs
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13475G