The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader
Agency: Duval Guillaume / Paris
Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets
Agency: Ogilvy & Mather / Mexico City
Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Annual ID:
13477G
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Experiential Advertising / Installations
Annual ID:
13478G
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Experiential Advertising / Installations
Annual ID:
13479G
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Experiential Advertising / Installations
Annual ID:
13480G
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Annual ID:
13481G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Annual ID:
13482G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Memory and Tolerance Museum
Title:
Tweetbullets
Category:
Experiential Advertising / Installations
Annual ID:
13483G