The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Discovered
Agency: Amusement Park Entertainment / Santa Monica
Client: Intel/Microsoft Category: Branded Content / Games
Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Branded Content / Games
The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Branded Content / Games
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Branded Content / Games
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Annual ID:
13527R
Award:
2013 Advertising Merit Award
Agency:
Amusement Park Entertainment / Santa Monica
Client:
Intel/Microsoft
Title:
Discovered
Category:
Branded Content / Games
Annual ID:
13450T
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Flash
Category:
Branded Content / Games
Annual ID:
13451T
Award:
2013 Advertising Merit Award
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Branded Content / Games
Annual ID:
13452T
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Branded Content / Games
Annual ID:
13453T
Award:
2013 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Super Heroes Movie Maker
Category:
Branded Content / Games
Annual ID:
13454T
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Outdoor - Campaign
Annual ID:
13296A