The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
MTV EMA 2012
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
Local Sightings
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Brand Identity / Logo Design
Sunshine Pet Rain Gear
Agency: JC ART+DESIGN / Shanghai
Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Logo Design
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Logo Design
Belize Logo
Agency: Olson / Minneapolis
Client: BelizeTourism Board Category: Brand Identity / Logo Design
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Tundra Endeavour Pull
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Experiential Advertising / Events and Competitions
She Runs
Agency: JOY. / Redfern
Client: Nike Category: Experiential Advertising / Events and Competitions
CP3 Cut Through LA
Agency: Wieden+Kennedy / New York
Client: Jordan Brand Category: Experiential Advertising / Events and Competitions
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE Category: Magazine / Full Page or Spread - Single
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Holiday Projection
Agency: iris Worldwide / New York
Client: Saks Fifth Avenue Category: Collateral Design / Outdoor - Single
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special / Auckland
Client: OOB Organic Category: Package Design / Single or Series
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza Category: Websites / E-Commerce
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York
Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Every Beat Matters Integrated Campaign
Agency: BBDO / New York
Client: Save the Children Category: Integrated Branding / Public Service Campaign
BHF - Mini Vinnie
Agency: Grey / London
Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee
Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
I Will If You Will
Agency: Leo Burnett / Chicago
Client: Earth Hour Category: Integrated Branding / Public Service Campaign
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Broadcast and Moving Image / Title Sequences - Television and Film
Annual ID:
13230D
Award:
2013 Design Merit Award
Agency:
Breathing Space / Mumbai
Client:
Kapil Gurav
Title:
Cactus
Category:
Brand Identity / Logo Design
Annual ID:
13153D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Local Sightings
Category:
Brand Identity / Logo Design
Annual ID:
13154D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
Sunshine Pet Rain Gear Company
Title:
Sunshine Pet Rain Gear
Category:
Brand Identity / Logo Design
Annual ID:
13155D
Award:
2013 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Logo Design
Annual ID:
13156D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
bonnyColArt Co.
Title:
Liquitex Art Prize 2012
Category:
Brand Identity / Logo Design
Annual ID:
13157D
Award:
2013 Design Merit Award
Agency:
Olson / Minneapolis
Client:
BelizeTourism Board
Title:
Belize Logo
Category:
Brand Identity / Logo Design
Annual ID:
13158D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Flux
Title:
Flux Identity
Category:
Brand Identity / Logo Design
Annual ID:
13159D
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13466G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13467G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13468G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13470G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13471G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13472G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13473G
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour Pull
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13474G
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
Nike
Title:
She Runs
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13475G
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Jordan Brand
Title:
CP3 Cut Through LA
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13476G
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13112A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13113A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13114A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13115A
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13116A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13117A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13118A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13119A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13120A
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
BMW
Title:
BMW Rear View Camera Cover
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13121A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13122A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13123A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13124A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13125A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13126A
Award:
2013 Design Merit Award
Agency:
iris Worldwide / New York
Client:
Saks Fifth Avenue
Title:
Holiday Projection
Category:
Collateral Design / Outdoor - Single
Annual ID:
13116D
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special / Auckland
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Annual ID:
13125N
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13329G
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13330G
Award:
2013 Advertising Merit Award
Agency:
Grey / London
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13331G
Award:
2013 Advertising Merit Award
Agency:
Laughlin Constable / Milwaukee
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13332G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13333G
