The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Annual ID:
13508R
Award:
2013 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Annual ID:
13509R
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Annual ID:
13510R
Award:
2013 Advertising Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Annual ID:
13511R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Action
Category:
Consumer Radio / Single
Annual ID:
13512R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Adult
Category:
Consumer Radio / Single
Annual ID:
13513R
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Annual ID:
13514R
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Duesseldorf
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Annual ID:
13515R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 LLC / New York
Client:
Ragu
Title:
Shoes
Category:
Consumer Radio / Single
Annual ID:
13516R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Roll Call
Category:
Consumer Radio / Single
Annual ID:
13517R
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Annual ID:
13518R
Award:
2013 Advertising Merit Award
Agency:
Dare / Vancouver
Client:
Bc Honda Dealers
Title:
In Reverse
Category:
Consumer Radio / Single
Annual ID:
13519R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Annual ID:
13520R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Heart Tokens
Category:
Consumer Radio / Single
Annual ID:
13521R
Award:
2013 Advertising Merit Award
Agency:
Grabarz & Partner, Hamburg / Hamburg
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Annual ID:
13522R
Award:
2013 Advertising Merit Award
Agency:
Republik Advertising / Auckland
Client:
Microsoft NZ - Xbox 360
Title:
Morning
Category:
Consumer Radio / Single
Annual ID:
13523R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R