The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Non-Broadcast / Online
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Campaign
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Collateral / Posters - Single
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Branded Content / Games
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Branded Content / Online
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13071G
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13072G
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Non-Broadcast / Online
Annual ID:
13064T
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Annual ID:
13083G
Award:
2013 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
13008A
Award:
2013 Advertising Silver Pencil
Agency:
Publicis Brasil / São Paulo
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Annual ID:
13529R
Award:
2013 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Annual ID:
13530R
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Advertising Silver Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Annual ID:
13010A
Award:
2013 Advertising Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Annual ID:
13019A
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Annual ID:
13017A
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Silver Pencil
Agency:
TBWAHuntLascaris / Johannesburg
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Annual ID:
13028A
Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A
Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Annual ID:
13067T
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13079G
Award:
2013 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Annual ID:
13509R
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Annual ID:
13069T
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Advertising Bronze Pencil
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13039G
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13005A
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Advertising Bronze Pencil
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13023A
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Advertising Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Annual ID:
13065T
Award:
2013 Advertising Bronze Pencil
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Annual ID:
13531R
Award:
2013 Advertising Bronze Pencil
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Annual ID:
13020A
Award:
2013 Advertising Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13027A
Award:
2013 Advertising Bronze Pencil
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Annual ID:
13068T
Award:
2013 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13080G
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13081G
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Annual ID:
13510R
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13466G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13467G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13468G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13470G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13471G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13472G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13473G