The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Ray-Ban 75 Years of Legends
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Craft / Photography - Series
Downloadable Car: N-One craft
Agency: Dentsu / Tokyo
Client: Honda Category: Craft / Printing and Paper Craft - Single or Series
Neenah Hang Tags
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
Sugoroku
Agency: Nippon Design Center / Tokyo
Client: RECTO VERSO GALLERY Category: Craft / Printing and Paper Craft - Single or Series
The Tokyo Ballet
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Craft / Printing and Paper Craft - Single or Series
CALENDAR 2013
Agency: Nippon Design Center / Tokyo
Client: TSUGANE SCHOOL Category: Craft / Printing and Paper Craft - Single or Series
The twelve of '13 - Ando calendar 2013
Agency: Walvis & Mosmans / The Hague
Client: Ando Category: Craft / Printing and Paper Craft - Single or Series
Connected Calendar
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Craft / Printing and Paper Craft - Single or Series
JA minds
Agency: 6D-K co. / Tokyo
Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla
Agency: Asylum Creative / Singapore
Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System
Agency: Avenue / Chicago
Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept
Agency: BVD / Stockholm
Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF
Agency: Cossette / Montreal
Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design
Agency: G2 Germany / Berlin
Client: Leica Category: Brand Identity / Brand Identity - Campaign
Maki-San
Agency: Kinetic / Singapore
Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity
Agency: King James RSVP / Cape Town
Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard
Agency: LG2 / Montreal
Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding
Agency: Office: Jason Schulte Design / San Francisco
Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club
Agency: Out of the Box / New Delhi
Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures
Agency: Lowe / Singapore
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
LI(DETACH)
Agency: Hanqingtang Design / Nanjing
Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012
Agency: MR_DESIGN / Tokyo
Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Publication Design / Book Layout Design
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Municipal Design / Single or Series
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Fonderie 47 Identity
Agency: Hall / Oakland
Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF
Agency: Mother / New York
Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Porteur.cc
Agency: M&C Saatchi / Stockholm
Client: Porteur.cc Category: Design Does / Industrial Design
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Craft / Typography - Series
Wood Joint
Agency: Grand Deluxe / Matsuyama
Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu
Agency: MR_DESIGN / Tokyo
Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Craft / Typography - Series
Donate Your Words
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Women's Refuge Category: Craft / Typography - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Craft / Typography - Series
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Animation - Single
Award:
2013 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Ray-Ban 75 Years of Legends
Category:
Craft / Photography - Series
Annual ID:
13258D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Craft / Photography - Series
Annual ID:
13259D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Honda
Title:
Downloadable Car: N-One craft
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13260D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah Hang Tags
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13261D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13262D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
RECTO VERSO GALLERY
Title:
Sugoroku
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13263D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
The Tokyo Ballet
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13264D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
TSUGANE SCHOOL
Title:
CALENDAR 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13265D
Award:
2013 Design Merit Award
Agency:
Walvis & Mosmans / The Hague
Client:
Ando
Title:
The twelve of '13 - Ando calendar 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13266D
Award:
2013 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Connected Calendar
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13267D
Award:
2013 Design Merit Award
Agency:
6D-K co. / Tokyo
Client:
Minds Agricultural cooperative
Title:
JA minds
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13139D
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
Lolla
Title:
Lolla
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13140D
Award:
2013 Design Merit Award
Agency:
Avenue / Chicago
Client:
Antron Carpet Fiber
Title:
Antron Corporate Identity System
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13141D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Reitan Convenience Sweden
Title:
7-Eleven Coffee Concept
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13142D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13143D
Award:
2013 Design Merit Award
Agency:
G2 Germany / Berlin
Client:
Leica
Title:
Leica Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13144D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
Miss Ko
Title:
Miss Ko
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13145D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Maki-San
Title:
Maki-San
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13146D
Award:
2013 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Society
Title:
Society Corporate Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13147D
Award:
2013 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Orchestre Symphonique Genevois
Title:
Corporate Design Orchestre Symphonique Genevois
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13148D
Award:
2013 Design Merit Award
Agency:
LG2 / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13149D
Award:
2013 Design Merit Award
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Wee Society
Title:
Wee Society Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13150D
Award:
2013 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
The Laughter Club
Title:
The Laughter Club
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13151D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Flux
Title:
Flux Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13152D
Award:
2013 Design Merit Award
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13111D
Award:
2013 Design Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13112D
Award:
2013 Design Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13113D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi / Beijing
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13114D
Award:
2013 Design Merit Award
Agency:
Hanqingtang Design / Nanjing
Client:
LUCOS DESIGNFORUM
Title:
LI(DETACH)
Category:
Publication Design / Book Layout Design
Annual ID:
13212D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
Chicago: On a scale from 1-10
Category:
Publication Design / Book Layout Design
Annual ID:
13213D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
Heat
Category:
Publication Design / Book Layout Design
Annual ID:
13214D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Art Directors Club
Title:
ADC Annual Book 2012
Category:
Publication Design / Book Layout Design
Annual ID:
13215D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Publication Design / Book Layout Design
Annual ID:
13216D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Municipal Design / Single or Series
Annual ID:
13203D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
13117D
Award:
2013 Design Merit Award
Agency:
Hall / Oakland
Client:
Fonderie 47
Title:
Fonderie 47 Identity
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13241D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13242D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Reading is Fundamental
Title:
RIF
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13243D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
Porteur.cc
Title:
Porteur.cc
Category:
Design Does / Industrial Design
Annual ID:
13278D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Design Does / Industrial Design
Annual ID:
13279D
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Craft / Typography - Series
Annual ID:
13247D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Annual ID:
13248D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Craft / Typography - Series
Annual ID:
13249D
Award:
2013 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hidekazu Ueda Architects
Title:
Wood Joint
Category:
Craft / Typography - Series
Annual ID:
13250D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Designers Week 2012
Title:
Jakuchu
Category:
Craft / Typography - Series
Annual ID:
13251D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Craft / Typography - Series
Annual ID:
13252D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Women's Refuge
Title:
Donate Your Words
Category:
Craft / Typography - Series
Annual ID:
13253D
Award:
2013 Design Merit Award
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Craft / Typography - Series
Annual ID:
13254D
Award:
2013 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Craft / Animation - Single
Annual ID:
13268D