The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Craft / Animation - Single
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Craft / Animation - Single
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation - Single
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Hublot Pop-Up Store
Agency: Asylum Creative / Singapore
Client: The Hour Glass Category: Spatial Design / Indoor Spaces
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Spatial Design / Indoor Spaces
Formex, Nordic Charm
Agency: BVD / Stockholm
Client: Stockholmsmassan Category: Spatial Design / Indoor Spaces
mt ex taipei
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Game On World Store
Agency: Kinetic / Singapore
Client: Nike Singapore Category: Spatial Design / Indoor Spaces
Fairy Tale Exhibition
Agency: Krafthaus / Cologne
Client: Goethe Institute Category: Spatial Design / Indoor Spaces
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia Category: Spatial Design / Indoor Spaces
Salon Urbain
Agency: Sid Lee Architecture / Montreal
Client: Societe De La Place Des Arts Category: Spatial Design / Indoor Spaces
Shadow Faces
Agency: Wirz BBDO / Zurich
Client: Christoffel Blindenmission Category: Spatial Design / Indoor Spaces
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Transit / Campaign
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Transit / Campaign
Wrigley Business Cards
Agency: DDB / Sydney
Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One
Agency: Leo Burnett / Toronto
Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card
Agency: McCann Worldgroup / Mumbai
Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist
Agency: Re / Sydney
Client: Steve Li Category: Brand Identity / Brand Identity - Single
Mystified Portraits
Agency: Well Done Bangkok / Bangkok
Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Fence Of Freedom
Agency: Havas Worldwide / Zurich
Client: Amnesty International Category: Public Service / Outdoor and Transit - Single
The Street House
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Martha Graham
Agency: TBWA\Chiat\Day / New York
Client: Martha Graham Category: Public Service / Outdoor and Transit - Single
Tree Rain Wear
Agency: MOTOMOTO inc. / Tokyo
Client: NPO Echigo-Tsumari Satoyama Collaborative Organization Category: Product Design / Single or Series
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Product Design / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Product Design / Single or Series
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Product Design / Single or Series
The Sn?hetta Mountain Fold
Agency: Snøhetta Design / Oslo
Client: R?ros Tweed Category: Product Design / Single or Series
Alex-andra
Agency: Leo Burnett Colombia / Bogota
Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck
Agency: McGarrah Jessee / Austin
Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Craft / Typography - Single
The Book of HACK
Agency: Facebook / San Francisco
Client: Facebook Category: Collateral Design / Booklets and Brochures
Moormann macht Sitz / Moormann takes the chair
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Bamboo
Agency: JWT Taiwan / Taipei
Client: Win Sing Development Co. Category: Collateral Design / Booklets and Brochures
F. Menard
Agency: lg2boutique / Montreal
Client: Luc Menard Category: Collateral Design / Booklets and Brochures
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf
Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Hefame Pack Annual 2
Agency: Eduardo del Fraile / Murcia
Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Craft / Animation - Single
Annual ID:
13269D
Award:
2013 Design Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Craft / Animation - Single
Annual ID:
13270D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Craft / Animation - Single
Annual ID:
13271D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Animation - Single
Annual ID:
13272D
Award:
2013 Design Merit Award
Agency:
JWT Brasil / São Paulo
Client:
91 Rock
Title:
Deaths
Category:
Craft / Animation - Single
Annual ID:
13273D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Craft / Animation - Single
Annual ID:
13274D
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
The Hour Glass
Title:
Hublot Pop-Up Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13168D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Spatial Design / Indoor Spaces
Annual ID:
13169D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Stockholmsmassan
Title:
Formex, Nordic Charm
Category:
Spatial Design / Indoor Spaces
Annual ID:
13170D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Spatial Design / Indoor Spaces
Annual ID:
13171D
Award:
2013 Design Merit Award
Agency:
DDB / Hong Kong
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Annual ID:
13172D
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
NYC Ballet
Title:
Faile Tower
Category:
Spatial Design / Indoor Spaces
Annual ID:
13173D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Retail
Category:
Spatial Design / Indoor Spaces
Annual ID:
13174D
Award:
2013 Design Merit Award
Agency:
iyamadesign / Tokyo
Client:
Kamoi Kakoshi Co.
Title:
mt ex taipei
Category:
Spatial Design / Indoor Spaces
Annual ID:
13175D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Nike Singapore
Title:
Game On World Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13176D
Award:
2013 Design Merit Award
Agency:
Krafthaus / Cologne
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
13177D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Spatial Design / Indoor Spaces
Annual ID:
13178D
Award:
2013 Design Merit Award
Agency:
Sid Lee Architecture / Montreal
Client:
Societe De La Place Des Arts
Title:
Salon Urbain
Category:
Spatial Design / Indoor Spaces
Annual ID:
13179D
Award:
2013 Design Merit Award
Agency:
Wirz BBDO / Zurich
Client:
Christoffel Blindenmission
Title:
Shadow Faces
Category:
Spatial Design / Indoor Spaces
Annual ID:
13180D
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Transit / Campaign
Annual ID:
13200D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
T-shirt
Category:
Transit / Campaign
Annual ID:
13201D
Award:
2013 Design Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Transit / Campaign
Annual ID:
13202D
Award:
2013 Design Merit Award
Agency:
DDB / Sydney
Client:
Wrigley
Title:
Wrigley Business Cards
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13133D
Award:
2013 Design Merit Award
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13134D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
One to One
Title:
One to One
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13135D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
BOTS Cycling
Title:
Tyre Patch Card
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13136D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Steve Li
Title:
Steve Li Acupuncturist
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13137D
Award:
2013 Design Merit Award
Agency:
Well Done Bangkok / Bangkok
Client:
Yunomori Onsen
Title:
Mystified Portraits
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13138D
Award:
2013 Design Merit Award
Agency:
Havas Worldwide / Zurich
Client:
Amnesty International
Title:
Fence Of Freedom
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13237D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
The Street House
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13238D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13239D
Award:
2013 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Martha Graham
Title:
Martha Graham
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13240D
Award:
2013 Design Merit Award
Agency:
MOTOMOTO inc. / Tokyo
Client:
NPO Echigo-Tsumari Satoyama Collaborative Organization
Title:
Tree Rain Wear
Category:
Product Design / Single or Series
Annual ID:
13194D
Award:
2013 Design Merit Award
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Product Design / Single or Series
Annual ID:
13195D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Product Design / Single or Series
Annual ID:
13196D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Product Design / Single or Series
Annual ID:
13197D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Product Design / Single or Series
Annual ID:
13198D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design / Oslo
Client:
R?ros Tweed
Title:
The Sn?hetta Mountain Fold
Category:
Product Design / Single or Series
Annual ID:
13199D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Colombian Red Cross
Title:
Alex-andra
Category:
Craft / Typography - Single
Annual ID:
13244D
Award:
2013 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Smokey Denmark
Title:
Smokey Denmark Food Truck
Category:
Craft / Typography - Single
Annual ID:
13245D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Craft / Typography - Single
Annual ID:
13246D
Award:
2013 Design Merit Award
Agency:
Facebook / San Francisco
Client:
Facebook
Title:
The Book of HACK
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13129D
Award:
2013 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann macht Sitz / Moormann takes the chair
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13130D
Award:
2013 Design Merit Award
Agency:
JWT Taiwan / Taipei
Client:
Win Sing Development Co.
Title:
Bamboo
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13131D
Award:
2013 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13132D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Amnesty International
Title:
Wailing Walls against Injustice
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13181D
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Grupo Hefame
Title:
Hefame Pack Annual 2
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13127D
Award:
2013 Design Merit Award
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
Choices
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13128D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Annual ID:
13217D