The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Aid Couture
Agency: Leo Burnett Manila / Makati
Client: Procter & Gamble Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
Luna Corona
Agency: Cramer Krasselt / Chicago
Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Beldent Category: Experiential Advertising / Installations
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential Advertising / Installations
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential Advertising / Installations
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Experiential Advertising / Installations
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Experiential Advertising / Installations
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Rescue
Agency: adam&eveDDB / London
Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre
Agency: BMB / London
Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake
Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving
Agency: Ogilvy & Mather Thailand / Bangkok
Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Agency: R/GA / Los Angeles
Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul
Agency: The Richards Group / Dallas
Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 second - Single
Ex
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
SAPEURS
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Cinema Advertising / Long Form - Over :90 - Single
Nike Parallel Journeys
Agency: JWT India / Bangalore
Client: Nike Category: Cinema Advertising / Long Form - Over :90 - Single
Hidden Dangers
Agency: guertlerbachmann / Hamburg
Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer
Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy
Agency: Leo Burnett / Beirut
Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect
Agency: Ogilvy Germany
Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt
Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt
Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Real AD
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Manila / Makati
Client:
Procter & Gamble
Title:
Aid Couture
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140698A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Outdoor / Digital / Electronic
Annual ID:
140232A
Award:
2014 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Crown Imports, LLC
Title:
Luna Corona
Category:
Experiential Advertising / Installations
Annual ID:
140249A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Beldent
Title:
Almost Identical
Category:
Experiential Advertising / Installations
Annual ID:
140319A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Experiential Advertising / Installations
Annual ID:
140566A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Arc Worldwide / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Annual ID:
140648A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential Advertising / Installations
Annual ID:
140672A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Experiential Advertising / Installations
Annual ID:
140915A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Experiential Advertising / Installations
Annual ID:
140985A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140312A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140401A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140452A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
WWF
Title:
Voice of the wood
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140605A
Award:
2014 Advertising Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
141033A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Annual ID:
140299A
Award:
2014 Advertising Merit Award
Agency:
FCB / Cape Town
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
140359A
Award:
2014 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Marmite
Title:
Rescue
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140043A
Award:
2014 Advertising Merit Award
Agency:
BMB / London
Client:
TUI Travel UK & Ireland
Title:
Simon The Ogre
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140178A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Miraculous Hen
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140318A
Award:
2014 Advertising Merit Award
Agency:
Fahrenheit DDB / Lima
Client:
Promart Homecenter
Title:
Perfect daughter
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140408A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client:
Far East Tone
Title:
Mistake
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140892A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
TrueMove H
Title:
Giving
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140914A
Award:
2014 Advertising Merit Award
Agency:
R/GA / Los Angeles
Client:
Beats by Dr. Dre
Title:
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141064A
Award:
2014 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Chrysler SRT
Title:
Body and Soul
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141214A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike
Title:
Possibilities
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141256A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Alto Palermo Shopping Center
Title:
Ex
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141281A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SAPEURS
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
140025A
Award:
2014 Advertising Merit Award
Agency:
JWT India / Bangalore
Client:
Nike
Title:
Nike Parallel Journeys
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
140615A
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
KIA Motors Europe GmbH
Title:
Hidden Dangers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140506A
Award:
2014 Advertising Merit Award
Agency:
Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client:
Panasonic Marketing Europe GmbH
Title:
Get closer
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140591A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Stains Happen
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140640A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Beirut
Client:
Virgin Radio
Title:
Nothing Comes Easy
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140673A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Trailers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140684A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Upside Down
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140685A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140941A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
ZMG (Newspaper Marketing Association)
Title:
The Newspaper Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140942A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141120A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Right The Wrong
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141173A
Award:
2014 Advertising Merit Award
Agency:
Y&R Paris / Boulogne-Billancourt
Client:
Keloptic
Title:
Impressionnism
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141300A
Award:
2014 Advertising Merit Award
Agency:
Y&R Paris / Boulogne-Billancourt
Client:
Smallable
Title:
Little Holes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141301A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140310A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Paris / Puteaux
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140536A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140565A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140688A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140703A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140812A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141040A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141063A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140067A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140068A