The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Typewriter
Agency: TBWA Espana / Madrid
Client: MONDO SONORO Category: Radio Craft / Music and/or Sound Design
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Elephants
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Newspaper / Full Page or Spread - Single
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Car
Agency: Ogilvy and Mather / Chicago
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Single
Renault rear-view mirror Offroad
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse Category: Newspaper / Full Page or Spread - Single
Fear Made Fun - Snake
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Single
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo
Client: Alpargatas Category: Newspaper / Full Page or Spread - Single
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men
Agency: Publicis / Brussels
Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Campaign
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Axe Apollo Space Academy
Agency: BBH / London
Client: Unilever Category: Integrated Branding / Consumer Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
80's Integrated Case Study
Agency: GSD&M / Austin
Client: RadioShack Category: Integrated Branding / Consumer Campaign
Honor This
Agency: Leo Burnett / Chicago
Client: Sprint Category: Integrated Branding / Consumer Campaign
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Integrated Branding / Consumer Campaign
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Consumer Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Integrated Branding / Consumer Campaign
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners
Agency: CHI&Partners NY / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing
Agency: Traktor Werbeagentur / Vienna
Client: Samsung Category: Consumer Television / Under $80K Budget - Single
THE JOB
Agency: Abbott Mead Vickers BBDO / London
Client: The London Metropolitan Police Category: Video Craft / Scriptwriting
Expert Opinion
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
The Parting Glass
Agency: OppermanWeiss / New York
Client: Tullamore Dew Category: Video Craft / Scriptwriting
Profiles
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Merit Award
Agency:
TBWA Espana / Madrid
Client:
MONDO SONORO
Title:
Typewriter
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
141167A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140057A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140058A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140059A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140060A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140061A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140062A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140113A
Award:
2014 Advertising Merit Award
Agency:
Cossette / Montreal
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140241A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140419A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Soccer
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140639A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140714A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140715A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140716A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140782A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Kimberly Clark
Title:
Car
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140921A
Award:
2014 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse
Title:
Renault rear-view mirror Offroad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141044A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Snake
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141089A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Alpargatas
Title:
THE LIGHTEST AD EVER
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141157A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140063A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140064A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140065A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140276A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140284A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140420A
Award:
2014 Advertising Merit Award
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140479A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140717A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140783A
Award:
2014 Advertising Merit Award
Agency:
McCann Spain / Madrid
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140797A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141039A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Brussels
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141043A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Dentist, Snake, Torture
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141090A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bar Soap Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141273A
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Axe Apollo Space Academy
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140147A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140209A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
80's Integrated Case Study
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140504A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Honor This
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140649A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140665A
Award:
2014 Advertising Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Consumer Campaign
Annual ID:
141143A
Award:
2014 Advertising Merit Award
Agency:
TBWA / London
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Integrated Branding / Consumer Campaign
Annual ID:
141191A
Award:
2014 Advertising Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140162A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG-Clam Kings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140203A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners NY / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG-Meet the Tanners
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140204A
Award:
2014 Advertising Merit Award
Agency:
Traktor Werbeagentur / Vienna
Client:
Samsung
Title:
Vibration Free Washing
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
141221A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
The London Metropolitan Police
Title:
THE JOB
Category:
Video Craft / Scriptwriting
Annual ID:
140026A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Expert Opinion
Category:
Video Craft / Scriptwriting
Annual ID:
140222A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Bulgaria
Category:
Video Craft / Scriptwriting
Annual ID:
140887A
Award:
2014 Advertising Merit Award
Agency:
OppermanWeiss / New York
Client:
Tullamore Dew
Title:
The Parting Glass
Category:
Video Craft / Scriptwriting
Annual ID:
141008A
Award:
2014 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Profiles
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140081A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140531A