The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface
Agency: DM9Sul / Porto Alegre/ RS
Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
40 years BNP Paribas - Roland Garros / We were there
Agency: Sid Lee / Paris
Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar
Agency: FCB / Chicago
Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites
Agency: FP7/DXB / Dubai
Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw
Agency: GSD&M / Austin
Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt
Agency: Hakuhodo Inc. / Tokyo
Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
5 easy ways to kill an elephant
Agency: Ogilvy & Mather Africa / Nairobi
Client: East African Wildlife Society Category: Print Craft / Writing - Single or Campaign
Disclaimer
Agency: Y&R / Dubai
Client: American Garden Category: Print Craft / Writing - Single or Campaign
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Samsung New Zealand Category: E-Publication Ads / Single
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington
Client: Wellington International Ukulele Orchestra Category: Innovation in Radio / Radio
The brodcast made for you
Agency: DDB Brasil / Sao Paulo
Client: Itau Bank Category: Innovation in Radio / Radio
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Innovation in Radio / Radio
Anti Stigma
Agency: Y&R Israel / Herzliya
Client: Israeli AIDS Task Force Category: Innovation in Radio / Radio
Left Hand Radio
Agency: Y&R New Zealand / Auckland
Client: Avis Budget Category: Innovation in Radio / Radio
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Brand Transformation / Single
FAMILY REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Brand Transformation / Single
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Brand Transformation / Single
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Brand Transformation / Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Brand Transformation / Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Brand Transformation / Single
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Video Craft / Direction
Miss
Agency: LG2 / Quebec City
Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Annual ID:
140849A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140210A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140229A
Award:
2014 Advertising Merit Award
Agency:
DM9Sul / Porto Alegre/ RS
Client:
Club NME Brasil
Title:
Sound Typeface
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140354A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140379A
Award:
2014 Advertising Merit Award
Agency:
Sid Lee / Paris
Client:
BNP PARIBAS
Title:
40 years BNP Paribas - Roland Garros / We were there
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
141138A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140309A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Partnership Against Drugs
Title:
Worm
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141158A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Monette
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141179A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A
Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140399A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscape Calendar
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140411A
Award:
2014 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Harvey Nichols
Title:
Gianvito Rossi Origami Invites
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140446A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140465A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Jarritos
Title:
Double Straw
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140501A
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140507A
Award:
2014 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
THE BIG ISSUE JAPAN
Title:
A Homeless Success Story - on a Receipt
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140515A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140538A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140024A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140066A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140278A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi
Client:
East African Wildlife Society
Title:
5 easy ways to kill an elephant
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140893A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
141289A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Annual ID:
140228A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Annual ID:
140223A
Award:
2014 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Annual ID:
140296A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Innovation in Radio / Radio
Annual ID:
140451A
Award:
2014 Advertising Merit Award
Agency:
Y&R Israel / Herzliya
Client:
Israeli AIDS Task Force
Title:
Anti Stigma
Category:
Innovation in Radio / Radio
Annual ID:
141293A
Award:
2014 Advertising Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Annual ID:
141299A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Annual ID:
140211A
Award:
2014 Advertising Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Digital Direct Marketing / Mobile
Annual ID:
140288A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Annual ID:
140294A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Digital Direct Marketing / Mobile
Annual ID:
140988A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Brand Transformation / Single
Annual ID:
140037A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FAMILY REMEET
Category:
Brand Transformation / Single
Annual ID:
140038A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Brand Transformation / Single
Annual ID:
140567A
Award:
2014 Advertising Merit Award
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Brand Transformation / Single
Annual ID:
140611A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Brand Transformation / Single
Annual ID:
140934A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Brand Transformation / Single
Annual ID:
140987A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Annual ID:
140119A
Award:
2014 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Samsung
Title:
Charge
Category:
Video Craft / Direction
Annual ID:
140201A
Award:
2014 Advertising Merit Award
Agency:
Great Guns / London
Client:
Neft Vodka
Title:
Bad Motherfucker
Category:
Video Craft / Direction
Annual ID:
140471A
Award:
2014 Advertising Merit Award
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Video Craft / Direction
Annual ID:
140802A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Video Craft / Direction
Annual ID:
141195A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong
Category:
Video Craft / Direction
Annual ID:
141257A
Award:
2014 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Quebec Automobile Insurance Corporation
Title:
Miss
Category:
Radio / Public Service - Single
Annual ID:
140740A