The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem
Agency: Ogilvy & Mather / Cape Town
Client: Rape Wise Category: Radio / Public Service - Single
My Country
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom
Agency: Y&R South Africa / Johannesburg
Client: Gun Free South Africa Category: Radio / Public Service - Single
A Google Art, Copy & Code Project: Dynamic Film
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client: Google Category: Innovation in Video / Video
Domino's Pizza Disc
Agency: Artplan / Sao Paulo
Client: Domino's Category: Innovation in Print / Print
Instant Millionaire
Agency: George Patterson Y&R / Brisbane
Client: Tatts Lotteries Category: Innovation in Print / Print
The Walking Dead Chop Shop Comic Book Prints
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Innovation in Print / Print
Gutter
Agency: Y&R South Africa / Cape Town
Client: Playboy South Africa Category: Innovation in Print / Print
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap
Agency: Y&R South Africa / Cape Town
Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear
Agency: JWT / Shanghai
Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Giraffe & Penguin
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Nascar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Wizard VS Witch
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Single
Webtropolis
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear
Agency: Havas Worldwide / New York
Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma
Agency: Leo Burnett France / Saint-Denis
Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo
Agency: Leo Burnett / Lisboa
Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie
Agency: Saatchi & Saatchi / New York
Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Consumer Television / :30/:25 - Single
