The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt
Agency: Hakuhodo Inc. / Tokyo
Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
5 easy ways to kill an elephant
Agency: Ogilvy & Mather Africa / Nairobi
Client: East African Wildlife Society Category: Print Craft / Writing - Single or Campaign
Disclaimer
Agency: Y&R / Dubai
Client: American Garden Category: Print Craft / Writing - Single or Campaign
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Samsung New Zealand Category: E-Publication Ads / Single
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington
Client: Wellington International Ukulele Orchestra Category: Innovation in Radio / Radio
The brodcast made for you
Agency: DDB Brasil / Sao Paulo
Client: Itau Bank Category: Innovation in Radio / Radio
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Innovation in Radio / Radio
Anti Stigma
Agency: Y&R Israel / Herzliya
Client: Israeli AIDS Task Force Category: Innovation in Radio / Radio
Left Hand Radio
Agency: Y&R New Zealand / Auckland
Client: Avis Budget Category: Innovation in Radio / Radio
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Brand Transformation / Single
FAMILY REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Brand Transformation / Single
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Brand Transformation / Single
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Brand Transformation / Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Brand Transformation / Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Brand Transformation / Single
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Video Craft / Direction
Miss
Agency: LG2 / Quebec City
Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem
Agency: Ogilvy & Mather / Cape Town
Client: Rape Wise Category: Radio / Public Service - Single
My Country
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom
Agency: Y&R South Africa / Johannesburg
Client: Gun Free South Africa Category: Radio / Public Service - Single
A Google Art, Copy & Code Project: Dynamic Film
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client: Google Category: Innovation in Video / Video
Domino's Pizza Disc
Agency: Artplan / Sao Paulo
Client: Domino's Category: Innovation in Print / Print
Instant Millionaire
Agency: George Patterson Y&R / Brisbane
Client: Tatts Lotteries Category: Innovation in Print / Print
The Walking Dead Chop Shop Comic Book Prints
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Innovation in Print / Print
Gutter
Agency: Y&R South Africa / Cape Town
Client: Playboy South Africa Category: Innovation in Print / Print
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap
Agency: Y&R South Africa / Cape Town
Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140507A
Award:
2014 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
THE BIG ISSUE JAPAN
Title:
A Homeless Success Story - on a Receipt
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140515A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140538A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140024A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140066A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140278A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi
Client:
East African Wildlife Society
Title:
5 easy ways to kill an elephant
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140893A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
141289A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Annual ID:
140228A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Annual ID:
140223A
Award:
2014 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Annual ID:
140296A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Innovation in Radio / Radio
Annual ID:
140451A
Award:
2014 Advertising Merit Award
Agency:
Y&R Israel / Herzliya
Client:
Israeli AIDS Task Force
Title:
Anti Stigma
Category:
Innovation in Radio / Radio
Annual ID:
141293A
Award:
2014 Advertising Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Annual ID:
141299A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Annual ID:
140211A
Award:
2014 Advertising Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Digital Direct Marketing / Mobile
Annual ID:
140288A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Annual ID:
140294A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Digital Direct Marketing / Mobile
Annual ID:
140988A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Brand Transformation / Single
Annual ID:
140037A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FAMILY REMEET
Category:
Brand Transformation / Single
Annual ID:
140038A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Brand Transformation / Single
Annual ID:
140567A
Award:
2014 Advertising Merit Award
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Brand Transformation / Single
Annual ID:
140611A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Brand Transformation / Single
Annual ID:
140934A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Brand Transformation / Single
Annual ID:
140987A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Annual ID:
140119A
Award:
2014 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Samsung
Title:
Charge
Category:
Video Craft / Direction
Annual ID:
140201A
Award:
2014 Advertising Merit Award
Agency:
Great Guns / London
Client:
Neft Vodka
Title:
Bad Motherfucker
Category:
Video Craft / Direction
Annual ID:
140471A
Award:
2014 Advertising Merit Award
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Video Craft / Direction
Annual ID:
140802A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Video Craft / Direction
Annual ID:
141195A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong
Category:
Video Craft / Direction
Annual ID:
141257A
Award:
2014 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Quebec Automobile Insurance Corporation
Title:
Miss
Category:
Radio / Public Service - Single
Annual ID:
140740A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup Philippines / Taguig
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Annual ID:
140798A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio / Public Service - Single
Annual ID:
140813A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio / Public Service - Single
Annual ID:
140814A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio / Public Service - Single
Annual ID:
140815A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Rape Wise
Title:
National Anthem
Category:
Radio / Public Service - Single
Annual ID:
140882A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Annual ID:
141294A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Annual ID:
141295A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Annual ID:
141309A
Award:
2014 Advertising Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client:
Google
Title:
A Google Art, Copy & Code Project: Dynamic Film
Category:
Innovation in Video / Video
Annual ID:
140014A
Award:
2014 Advertising Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Blinkwashing
Category:
Innovation in Video / Video
Annual ID:
140835A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Innovation in Video / Video
Annual ID:
140847A
Award:
2014 Advertising Merit Award
Agency:
Artplan / Sao Paulo
Client:
Domino's
Title:
Domino's Pizza Disc
Category:
Innovation in Print / Print
Annual ID:
140085A
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Innovation in Print / Print
Annual ID:
140247A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Tatts Lotteries
Title:
Instant Millionaire
Category:
Innovation in Print / Print
Annual ID:
140449A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Comic Book Prints
Category:
Innovation in Print / Print
Annual ID:
140570A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Annual ID:
141307A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
140602A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
141308A
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140246A