The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
Made From Cool - Making The Cut
Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen
Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene
Agency: Ireland/Davenport / Johannesburg
Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS
Agency: mcgarrybowen / New York
Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
TV GONE WRONG
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans
Agency: Walton Isaacson / Culver City
Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
NuPulse "The Wait is Finally Over."
Agency: Bailey Lauerman / Omaha
Client: Cargill Category: Trade / Full Page or Spread - Single
Pilot Camo Pen
Agency: BRIGHT RED\TBWA / Tallahassee
Client: Pilot Pen Category: Trade / Full Page or Spread - Single
Costa Rx Eye Chart
Agency: McGarrah Jessee / Austin
Client: Costa Sunglasses Category: Trade / Full Page or Spread - Single
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
No Bollocks
Agency: BBDO / Toronto
Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Campaign
Origami
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / P.O.P. and In-store - Campaign
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Agency: McCann Worldgroup / Singapore
Client: L'Oreal Category: Collateral / P.O.P. and In-store - Campaign
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda Category: Direct Marketing / Flat Mailing
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
Dental Floss Art Campaign
Agency: TBWA / Istanbul
Client: TEPE DENTAL FLOSS Category: Newspaper / Small Space Print - Campaign
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
140150A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Annual ID:
140170A
Award:
2014 Advertising Merit Award
Agency:
Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Annual ID:
140217A
Award:
2014 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Annual ID:
140268A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Annual ID:
140308A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Annual ID:
140333A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Annual ID:
140344A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / 60 Second - Single
Annual ID:
140502A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Globalbev
Title:
Gif Guy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140933A
Award:
2014 Advertising Merit Award
Agency:
Ponce / Buenos Aires
Client:
Axe
Title:
La Donna e Mobile
Category:
Consumer Television / 60 Second - Single
Annual ID:
141034A
Award:
2014 Advertising Merit Award
Agency:
Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Breakdown
Category:
Consumer Television / 60 Second - Single
Annual ID:
141041A
Award:
2014 Advertising Merit Award
Agency:
Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Vet
Category:
Consumer Television / 60 Second - Single
Annual ID:
141042A
Award:
2014 Advertising Merit Award
Agency:
St Luke's / London
Client:
Heineken
Title:
Strongbow 'Moments of Truth'
Category:
Consumer Television / 60 Second - Single
Annual ID:
141153A
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140140A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140600A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
La Voz del Interior
Title:
Life Signs
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140895A
Award:
2014 Advertising Merit Award
Agency:
& Co. / Copenhagen + Bacon CPH / Copenhagen
Client:
Jack & Jones
Title:
Made From Cool - Making The Cut
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140002A
Award:
2014 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Fox International Channels
Title:
Fox Crime: Cinema Crime Scene
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140582A
Award:
2014 Advertising Merit Award
Agency:
mcgarrybowen / New York
Client:
Verizon Wireless
Title:
A Lot Can Happen In 48 HRS
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140803A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
140205A
Award:
2014 Advertising Merit Award
Agency:
Walton Isaacson / Culver City
Client:
American Cinematheque
Title:
Europeans
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
141244A
Award:
2014 Advertising Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Cargill
Title:
NuPulse "The Wait is Finally Over."
Category:
Trade / Full Page or Spread - Single
Annual ID:
140095A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Annual ID:
140114A
Award:
2014 Advertising Merit Award
Agency:
BRIGHT RED\TBWA / Tallahassee
Client:
Pilot Pen
Title:
Pilot Camo Pen
Category:
Trade / Full Page or Spread - Single
Annual ID:
140192A
Award:
2014 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Costa Sunglasses
Title:
Costa Rx Eye Chart
Category:
Trade / Full Page or Spread - Single
Annual ID:
140800A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140129A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140133A
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140191A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Origami
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140786A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup / Singapore
Client:
L'Oreal
Title:
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140799A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140880A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Direct Marketing / Flat Mailing
Annual ID:
140400A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Quint
Title:
Dubai's Got Culture
Category:
Direct Marketing / Flat Mailing
Annual ID:
141291A
Award:
2014 Advertising Merit Award
Agency:
McCann Birmingham / Solihull
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
140775A
Award:
2014 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141084A
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140146A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140208A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140334A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140378A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140539A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140664A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140823A
Award:
2014 Advertising Merit Award
Agency:
VITRO / San Diego
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Annual ID:
141236A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
TEPE DENTAL FLOSS
Title:
Dental Floss Art Campaign
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
141189A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A