The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear
Agency: JWT / Shanghai
Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Giraffe & Penguin
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Nascar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Wizard VS Witch
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Single
Webtropolis
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear
Agency: Havas Worldwide / New York
Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma
Agency: Leo Burnett France / Saint-Denis
Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo
Agency: Leo Burnett / Lisboa
Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie
Agency: Saatchi & Saatchi / New York
Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Consumer Television / :30/:25 - Single
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok
Client: Lion Category: Collateral / Posters - Single
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Collateral / Posters - Single
Hands: Keith Richards
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Collateral / Posters - Single
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Cat
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / Posters - Single
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Collateral / Posters - Single
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140306A
Award:
2014 Advertising Merit Award
Agency:
Heye / Munich
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140553A
Award:
2014 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Wrestler Bear
Title:
Wrestler Bear
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140621A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Bike
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140679A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Horse float
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140680A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Doe & Sea-lion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140681A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Elephant & Swan
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140682A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Giraffe & Penguin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140683A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Guitar Player
Title:
Hands: Jimi Hendrix
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140718A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Samurai
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140948A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Nascar
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140949A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141117A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141118A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Green Onion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141119A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Wizard VS Witch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141172A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141306A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Annual ID:
140118A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141271A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141272A
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Lecture
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140100A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140151A
Award:
2014 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Google
Title:
Smart Dad
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140193A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140345A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140413A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140503A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Bear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140533A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
"Dad's Sixth Sense"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140571A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Delipapier
Title:
Emma
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140689A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
IndieLisboa
Title:
Noooo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140693A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills- Cheerios
Title:
Gracie
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141107A
Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141230A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140467A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140550A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
AMIA
Title:
AMIA Booth
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140894A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141061A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141062A
Award:
2014 Advertising Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Annual ID:
140144A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Collateral / Posters - Single
Annual ID:
140659A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Bike
Category:
Collateral / Posters - Single
Annual ID:
140686A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Guitar Player
Title:
Hands: Keith Richards
Category:
Collateral / Posters - Single
Annual ID:
140719A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Jenny
Category:
Collateral / Posters - Single
Annual ID:
140735A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Harvey
Category:
Collateral / Posters - Single
Annual ID:
140736A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Collateral / Posters - Single
Annual ID:
140784A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Cat
Category:
Collateral / Posters - Single
Annual ID:
140785A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Collateral / Posters - Single
Annual ID:
141174A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140035A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140036A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Annual ID:
140116A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Annual ID:
140117A