The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Intellectual Property & Products / Physical Product
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: User Generated Content / Short-Form
Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Dolina
Agency: Moruba / Spain
Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Package Design / Single or Series
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West Category: Websites / Self-Promotion
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Annual ID:
140663N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Annual ID:
140712N
Award:
2014 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140108A
Award:
2014 Advertising Silver Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141001A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Annual ID:
140885A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client:
Oro Verde
Title:
Every tree has a story - Auschwitz
Category:
Radio Craft / Scriptwriting
Annual ID:
140937A
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140655A
Award:
2014 Design Silver Pencil
Agency:
601bisang / Seoul
Client:
Korean Society of Typography
Title:
The 3rd? Korea International Poster Biennale!
Category:
Collateral Design / Posters - Single
Annual ID:
140010D
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
141104A
Award:
2014 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Annual ID:
140270A
Award:
2014 Intellectual Property Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140398P
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Annual ID:
140109E
Award:
2014 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140011D
Award:
2014 Design Silver Pencil
Agency:
Kigi / Tokyo
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140627D
Award:
2014 Design Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
140599D
Award:
2014 Advertising Silver Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140450A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
MediaCom / Sydney
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Annual ID:
140805E
Award:
2014 Interactive Silver Pencil
Agency:
Iris Worldwide / Sydney
Client:
Adidas
Title:
adidas All Blacks all undefeated in 2013
Category:
Social Media / Branded Social Post
Annual ID:
140584N
Award:
2014 Interactive Silver Pencil
Agency:
kbs+ / New York
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Annual ID:
140623N
Award:
2014 Interactive Silver Pencil
Agency:
DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140350N
Award:
2014 Interactive Silver Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140369N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Annual ID:
140845E
Award:
2014 Interactive Silver Pencil
Agency:
UNIT9 / London
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Annual ID:
141228N
Award:
2014 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Annual ID:
140078N
Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Annual ID:
140556N
Award:
2014 Interactive Silver Pencil
Agency:
King James Group / Punk / Cape Town
Client:
Punk
Title:
Punk Corporate Identity
Category:
Craft / Typography
Annual ID:
140632N
Award:
2014 Advertising Silver Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Innovation in Radio / Radio
Annual ID:
140034A
Award:
2014 Design Silver Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140610D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Annual ID:
140604E
Award:
2014 Interactive Silver Pencil
Agency:
Bloomberg Visual Data / New York
Client:
Bloomberg
Title:
Bloomberg Industry Leaderboard
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140176N
Award:
2014 Design Silver Pencil
Agency:
Moruba / Spain
Client:
Brebajes del Norte SL
Title:
Dolina
Category:
Package Design / Single or Series
Annual ID:
140829D
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Annual ID:
140995D
Award:
2014 Advertising Silver Pencil
Agency:
MJZ / London + AMV BBDO / London
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Annual ID:
140074A
Award:
2014 Advertising Silver Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Annual ID:
140415A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Turkey
Title:
Human Printing Press
Category:
Innovation in Print / Print
Annual ID:
141249A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Annual ID:
140143E
Award:
2014 Design Silver Pencil
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140128D
Award:
2014 Interactive Silver Pencil
Agency:
One Twenty Three West / Vancouver
Client:
One Twenty Three West
Title:
123w meets fiverr
Category:
Websites / Self-Promotion
Annual ID:
141007N
Award:
2014 Design Silver Pencil
Agency:
Cossette / Montreal
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140238D
Award:
2014 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140436N
Award:
2014 Advertising Silver Pencil
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141083A
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Annual ID:
141202D
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140328D
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Anthem
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141203D
Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Annual ID:
140844E
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140746N
Award:
2014 Interactive Silver Pencil
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
141018N
Award:
2014 Advertising Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Annual ID:
140780A
