The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Merrick "Best Dog Ever" Video Series
Agency: McGarrah Jessee / Austin
Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog
Agency: Selmore Creative Agency / Amsterdam
Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Innovation in Video / Single
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Innovation in Video / Single
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it!
Agency: Barton F. Graf LLC / New York, NY
Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Lecture
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Stairlift
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Knife
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Positive Feelings
Agency: Fallon / Minneapolis
Client: Loctite Category: Consumer Television / :30 / :25 - Single
Playthings
Agency: McCann Erickson / New York
Client: Evolve Category: Consumer Television / :30 / :25 - Single
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home
Agency: Kitchen Leo Burnett / Oslo
Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop
Agency: Mullen / Boston
Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / Over 60 Second - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Consumer Television / Over 60 Second - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Consumer Television / Over 60 Second - Single
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Consumer Television / Over 60 Second - Single
CPR
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Unlimited
Agency: CAA Marketing / Los Angeles
Client: Old Navy Category: Online Films & Video / Music Videos
The Gentleman's Wager
Agency: Anomaly / New York
Client: Johnnie Walker Category: Video Craft / Direction
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online Films & Video / Long Form - Single
Annual ID:
150805A
Award:
2015 Film Merit Award
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
150979A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
151193A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Annual ID:
151194A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150095A
Award:
2015 Film Merit Award
Agency:
Dentsu Plus Co.,Ltd. / Bangkok
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150334A
Award:
2015 Film Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150511A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150275A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150371A
Award:
2015 Film Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Merrick Pet Care
Title:
Merrick "Best Dog Ever" Video Series
Category:
Online Films & Video / User Generated Content
Annual ID:
150774A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150102A
Award:
2015 Film Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150468A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Royal Westminster Jewelry/ Doji Jewelry Holding Company
Title:
Royal Westminster Jewelry
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150875A
Award:
2015 Film Merit Award
Agency:
Selmore Creative Agency / Amsterdam
Client:
The Royal Dutch Guide Dog Foundation
Title:
Veteran dog
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
151030A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Film Merit Award
Agency:
FoxP2 / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Non-Broadcast / Offline
Annual ID:
150430A
Award:
2015 Film Merit Award
Agency:
180LA / Santa Monica
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Annual ID:
150002A
Award:
2015 Film Merit Award
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Innovation in Video / Single
Annual ID:
150048A
Award:
2015 Film Merit Award
Agency:
J Walter Thompson / Singapore + Mirum / Singapore
Client:
CABCY
Title:
Share It To End It
Category:
Innovation in Video / Single
Annual ID:
150548A
Award:
2015 Film Merit Award
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Innovation in Video / Single
Annual ID:
150967A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150058A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Road
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150061A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
GoDaddy
Title:
Stick it!
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150094A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Lecture
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150096A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Stairlift
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150097A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150100A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150101A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Skyscraper
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150137A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150191A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150192A
Award:
2015 Film Merit Award
Agency:
Fallon / Minneapolis
Client:
Loctite
Title:
Positive Feelings
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150413A
Award:
2015 Film Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Playthings
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150749A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150381A
Award:
2015 Film Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
SpareBank 1
Title:
Way Home
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150589A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150719A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
Vh1 Save The Music
Title:
Make It Stop
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150807A
Award:
2015 Film Merit Award
Agency:
AMV BBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150066A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150072A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
The Boy Who Beeps
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150150A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150647A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
Creation Food Co., Ltd.
Title:
Bitter?
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150668A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150871A
Award:
2015 Film Merit Award
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
CPR
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151104A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Ahead of Their Time
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151190A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151191A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151203A
Award:
2015 Film Merit Award
Agency:
CAA Marketing / Los Angeles
Client:
Old Navy
Title:
Unlimited
Category:
Online Films & Video / Music Videos
Annual ID:
150212A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
Johnnie Walker
Title:
The Gentleman's Wager
Category:
Video Craft / Direction
Annual ID:
150073A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Direction
Annual ID:
150103A