The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Online Films & Video / Long Form - Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Online Films & Video / Long Form - Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Grandpa
Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single
Arlene's Big Leap
Agency: 160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client: Aviation Gin Category: Online Films & Video / Long Form - Single
Crystal Barn
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Barclaycard Category: Online Films & Video / Long Form - Single
Pioneers
Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client: Beiersdorf Category: Online Films & Video / Long Form - Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Online Films & Video / Long Form - Single
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita Category: Online Films & Video / Long Form - Single
Return Policy
Agency: Publicis Italy / Milan
Client: Diesel Category: Online Films & Video / Long Form - Single
8000km Runway
Agency: Goodzilla / Shanghai
Client: Jack Jones Category: Online Films & Video / Long Form - Single
Rudy II: He's Colonel Sanders Now
Agency: Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica
Client: Kentucky Fried Chicken Category: Online Films & Video / Long Form - Single
New Australia Land
Agency: MLA / Sydney + The Monkeys / Sydney
Client: MLA Category: Online Films & Video / Long Form - Single
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Online Films & Video / Long Form - Single
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client: NOAH - Menschen für Tiere e.V. Category: Online Films & Video / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Online Films & Video / Long Form - Single
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Online Films & Video / Long Form - Single
SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Online Films & Video / Long Form - Single
Mr Swan
Agency: Ogilvy / London
Client: Sipsmith Category: Online Films & Video / Long Form - Single
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Online Films & Video / Long Form - Single
Watch Dogs Legion 101
Agency: Funworks / OAKLAND
Client: Ubisoft Category: Online Films & Video / Long Form - Single
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Online Films & Video / Long Form - Single
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Cinema Advertising
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai
Client: Nike Category: Cinema Advertising
Just Do It: Helden
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Cinema Advertising
What You Really, Really, Really, Really Want
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
You only have one life. Live it.
Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Online Films & Video / Long Form - Campaign
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Short Form - Single
Can't Touch This
Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
True VW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
Conference
Agency: Droga5 / London + Somesuch / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Television & VOD / Long Form - Single
Book of Dreams
Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client: Argos Category: Television & VOD / Long Form - Single
Cool Ranch :90
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Television & VOD / Long Form - Single
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Annual ID:
OS_FI20_119M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Annual ID:
OS_FI20_120M
Award:
2020 Film Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_082M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_083M
Award:
2020 Film Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_084M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_085M
Award:
2020 Film Merit Award
Agency:
Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client:
Atlético de Madrid
Title:
Grandpa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_086M
Award:
2020 Film Merit Award
Agency:
160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client:
Aviation Gin
Title:
Arlene's Big Leap
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_087M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Barclaycard
Title:
Crystal Barn
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_088M
Award:
2020 Film Merit Award
Agency:
FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client:
Beiersdorf
Title:
Pioneers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_089M
Award:
2020 Film Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_090M
Award:
2020 Film Merit Award
Agency:
DentsuBos / Toronto + Brita / Toronto
Client:
Brita
Title:
The Walkumentary
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_091M
Award:
2020 Film Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Return Policy
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_092M
Award:
2020 Film Merit Award
Agency:
Goodzilla / Shanghai
Client:
Jack Jones
Title:
8000km Runway
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_093M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica
Client:
Kentucky Fried Chicken
Title:
Rudy II: He's Colonel Sanders Now
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_094M
Award:
2020 Film Merit Award
Agency:
MLA / Sydney + The Monkeys / Sydney
Client:
MLA
Title:
New Australia Land
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_095M
Award:
2020 Film Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_096M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client:
NOAH - Menschen für Tiere e.V.
Title:
President’s Pets. Animals make us human. Adopt.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_097M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_098M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Next Episode
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_099M
Award:
2020 Film Merit Award
Agency:
Cossette / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_100M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_101M
Award:
2020 Film Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_102M
Award:
2020 Film Merit Award
Agency:
Funworks / OAKLAND
Client:
Ubisoft
Title:
Watch Dogs Legion 101
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_103M
Award:
2020 Film Merit Award
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_104M
Award:
2020 Film Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Cinema Advertising
Annual ID:
OS_FI20_113M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Cinema Advertising
Annual ID:
OS_FI20_114M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Annual ID:
OS_FI20_115M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike
Title:
NIKE 2019 Chinese New Year
Category:
Cinema Advertising
Annual ID:
OS_FI20_116M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden
Category:
Cinema Advertising
Annual ID:
OS_FI20_117M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Cinema Advertising
Annual ID:
OS_FI20_118M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
What You Really, Really, Really, Really Want
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_080M
Award:
2020 Film Merit Award
Agency:
hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client:
Pohjola Insurance
Title:
You only have one life. Live it.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_081M
Award:
2020 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_105M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden + Sonne
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_106M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_043M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client:
Cheetos
Title:
Can't Touch This
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_044M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_045M
Award:
2020 Film Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
True VW
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI20_112M
Award:
2020 Film Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI20_111M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Somesuch / London
Client:
Amazon Prime Video
Title:
Conference
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_053M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_054M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client:
Apple
Title:
Holiday - The Surprise
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_055M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_056M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / London
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_057M
Award:
2020 Film Merit Award
Agency:
The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client:
Argos
Title:
Book of Dreams
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_058M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch :90
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_059M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Cool Ranch :60
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_060M
Award:
2020 Film Merit Award
Agency:
Romance / Paris + Intermarché / Paris
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_061M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_062M
