The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
GEICO: Believe It
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
GEICO Sequels
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
It's Simple Even When It's Complicated
Agency: Sid Lee / Toronto
Client: H&R Block Category: Television & VOD / Short Form - Campaign
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client: Halo Top Category: Television & VOD / Short Form - Campaign
Old Spice Smell Like Your Own Man, Man
Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client: Old Spice Category: Television & VOD / Short Form - Campaign
Don't Take Your Hair for Granted
Agency: TBWA\Chiat\Day / Los Angeles
Client: Supercuts Category: Television & VOD / Short Form - Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Cinema Advertising
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai
Client: Nike Category: Cinema Advertising
Just Do It: Helden
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Cinema Advertising
Corona X Parley Street Surfers
Agency: KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client: AB InBev Category: Under 100K Budget
PHYSICS
Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague
Client: Brontosaurus in Himalaya Category: Under 100K Budget
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Under 100K Budget
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Under 100K Budget
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
What You Really, Really, Really, Really Want
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
You only have one life. Live it.
Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
Cool Ranch
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online Films & Video / Varying Length Campaign
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Television & VOD / Long Form - Campaign
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Short Form - Single
Can't Touch This
Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Television & VOD / Varying Length Campaign
ANAIS - Unquiet Voices
Agency: Cheil Centrade / Bucharest
Client: ANAIS Association Category: Innovation in Film
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Film
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Film
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Film
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Film
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Online Films & Video / Long Form - Campaign
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Single
HORNBACH "Smell of Spring"
Agency: HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
BYOB (Bring Your Own Bun)
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Online Films & Video / Short Form - Single
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client:
GEICO
Title:
GEICO: Believe It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_046M
Award:
2020 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client:
GEICO
Title:
GEICO Sequels
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_047M
Award:
2020 Film Merit Award
Agency:
Sid Lee / Toronto
Client:
H&R Block
Title:
It's Simple Even When It's Complicated
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_048M
Award:
2020 Film Merit Award
Agency:
72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client:
Halo Top
Title:
Ice Cream For Adults
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_049M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client:
Old Spice
Title:
Old Spice Smell Like Your Own Man, Man
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_050M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Supercuts
Title:
Don't Take Your Hair for Granted
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_051M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_052M
Award:
2020 Film Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Cinema Advertising
Annual ID:
OS_FI20_113M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Cinema Advertising
Annual ID:
OS_FI20_114M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Annual ID:
OS_FI20_115M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike
Title:
NIKE 2019 Chinese New Year
Category:
Cinema Advertising
Annual ID:
OS_FI20_116M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden
Category:
Cinema Advertising
Annual ID:
OS_FI20_117M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Cinema Advertising
Annual ID:
OS_FI20_118M
Award:
2020 Film Merit Award
Agency:
KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client:
AB InBev
Title:
Corona X Parley Street Surfers
Category:
Under 100K Budget
Annual ID:
OS_FI20_121M
Award:
2020 Film Merit Award
Agency:
Publicis / Mexico City
Client:
BMW Motorrad Mexico
Title:
Opera
Category:
Under 100K Budget
Annual ID:
OS_FI20_122M
Award:
2020 Film Merit Award
Agency:
McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague
Client:
Brontosaurus in Himalaya
Title:
PHYSICS
Category:
Under 100K Budget
Annual ID:
OS_FI20_123M
Award:
2020 Film Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Under 100K Budget
Annual ID:
OS_FI20_124M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client:
NOAH - Menschen für Tiere e.V.
Title:
President’s Pets. Animals make us human. Adopt.
Category:
Under 100K Budget
Annual ID:
OS_FI20_125M
Award:
2020 Film Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Under 100K Budget
Annual ID:
OS_FI20_126M
Award:
2020 Film Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Annual ID:
OS_FI20_127M
Award:
2020 Film Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI20_111M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
What You Really, Really, Really, Really Want
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_080M
Award:
2020 Film Merit Award
Agency:
hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client:
Pohjola Insurance
Title:
You only have one life. Live it.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_081M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Cool Ranch
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_107M
Award:
2020 Film Merit Award
Agency:
Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_108M
Award:
2020 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Sport The Unexpected
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_109M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_110M
Award:
2020 Film Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
TrueVW
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI20_112M
Award:
2020 Film Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_071M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_072M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Annual ID:
OS_FI20_119M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Annual ID:
OS_FI20_120M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_043M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client:
Cheetos
Title:
Can't Touch This
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_044M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_045M
Award:
2020 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_073M
Award:
2020 Film Merit Award
Agency:
Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_074M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Old Spice Swagger
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_075M
Award:
2020 Film Merit Award
Agency:
Cheil Centrade / Bucharest
Client:
ANAIS Association
Title:
ANAIS - Unquiet Voices
Category:
Innovation in Film
Annual ID:
OS_FI20_128M
Award:
2020 Film Merit Award
Agency:
Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Innovation in Film
Annual ID:
OS_FI20_129M
Award:
2020 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Annual ID:
OS_FI20_130M
Award:
2020 Film Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Film
Annual ID:
OS_FI20_131M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Annual ID:
OS_FI20_132M
Award:
2020 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_105M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden + Sonne
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_106M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_076M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_077M
Award:
2020 Film Merit Award
Agency:
HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Smell of Spring"
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_078M
Award:
2020 Film Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
BYOB (Bring Your Own Bun)
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_079M
Award:
2020 Film Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_082M
