The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's Category: Consumer Television / :30 / :25 - Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Mars Bites TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it.
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires
Agency: Hungry Man / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
Like Brands. Only Cheaper
Agency: BMF / Sydney
Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap
Agency: BETC / Paris
Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons
Agency: Grey London / London + Academy / London
Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing
Agency: Leo Burnett Dubai / Dubai
Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
If You're Happy...
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
My Butt
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
151178A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150124A
Award:
2015 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Annual ID:
151186A
Award:
2015 Film Gold Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150581A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150123A
Award:
2015 Film Gold Pencil
Agency:
dummy. / Venice + Translation / New York
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150386A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150122A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151070A
Award:
2015 Film Silver Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Annual ID:
150004A
Award:
2015 Film Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Annual ID:
150893A
Award:
2015 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
151187A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
150129A
Award:
2015 Film Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150412A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150024A
Award:
2015 Film Silver Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150582A
Award:
2015 Film Silver Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
Canal Digital
Title:
The Silver Hand
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151153A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150092A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150090A
Award:
2015 Film Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Annual ID:
150132A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Annual ID:
150366A
Award:
2015 Film Bronze Pencil
Agency:
MADRE / Buenos Aires
Client:
AEROLINEAS ARGENTINAS
Title:
SAINT EXUPÈRY
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
150734A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150091A
Award:
2015 Film Bronze Pencil
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150260A
Award:
2015 Film Bronze Pencil
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
Redneck
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151103A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites TV Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150155A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
You gotta get it, to get it.
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150264A
Award:
2015 Film Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Versus 1
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150476A
Award:
2015 Film Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Versus 2
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150477A
Award:
2015 Film Merit Award
Agency:
Hungry Man / Los Angeles + Grey / New York
Client:
DirecTV
Title:
No Wires
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150538A
Award:
2015 Film Merit Award
Agency:
BMF / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150204A
Award:
2015 Film Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150775A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Annual ID:
150098A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Annual ID:
150147A
Award:
2015 Film Merit Award
Agency:
BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Annual ID:
150180A
Award:
2015 Film Merit Award
Agency:
BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Annual ID:
150181A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Annual ID:
150188A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Consumer Television / 60 Second - Single
Annual ID:
150197A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Annual ID:
150261A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / 60 Second - Single
Annual ID:
150263A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Consumer Television / 60 Second - Single
Annual ID:
150384A
Award:
2015 Film Merit Award
Agency:
Grey London / London + Academy / London
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Annual ID:
150473A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
du
Title:
Two for one tickets - Too Depressing
Category:
Consumer Television / 60 Second - Single
Annual ID:
150632A
Award:
2015 Film Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Wallsie Street
Category:
Consumer Television / 60 Second - Single
Annual ID:
151008A
Award:
2015 Film Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
50
Category:
Consumer Television / 60 Second - Single
Annual ID:
151074A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Annual ID:
151182A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Annual ID:
151197A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Weight Watchers
Title:
If You're Happy...
Category:
Consumer Television / 60 Second - Single
Annual ID:
151198A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Weight Watchers
Title:
My Butt
Category:
Consumer Television / 60 Second - Single
Annual ID:
151199A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / 60 Second - Single
Annual ID:
151202A
