The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Cave

Agency Ogilvy Group Thailand / Bangkok

Client Crocodile / Cera C-Cure Co., Ltd.
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Annual ID

150893A

About the Work

Jorakay (means Crocodile), the local leading manufacturer of light construction materials, known as an expert for tile grout and tile adhesive for the past 20 years. While they have multi top performance applications, Jorakay’s products such as water leakage prevention, wall rendering and color cement, are not known to the general public. This campaign is designed to leverage brand into the innovative home solution application. Most other brands relate to professional services with advanced technology, most of which not all that easy to comprehend. Jorakay chooses to target directly to home owners that tend to repair home themselves but have low product awareness and knowledge on how to do.